Brand «de Heriot»

Legendary American perfumery house with Parisian charm

Dear perfume enthusiasts, allow me to introduce you to a brand where the elegance of the Old World meets the spirit of free America. The de Heriot perfumery house was founded in 1939 in New York, in an era when the world was on the brink of global changes, and women aspired to genuine expression of their individuality. It was a time of the birth of the American dream of accessible luxury, and de Heriot became one of its embodiments, offering exquisite fragrances inspired by Parisian perfumery but created for a new, dynamic audience across the Atlantic.

The brand's philosophy was built on the principle of "luxury for every woman." Unlike exclusive French houses, de Heriot aimed to bring the refinement and artistry of perfumery to a wider circle of connoisseurs. Its DNA is primarily classic, impeccably composed floral bouquets that have become symbols of femininity, elegance, and good taste over the decades. The house's fragrances are like the little black dress in the world of perfumery: timeless, appropriate for any occasion, and highlighting inner dignity.

Undoubtedly, the calling card and most popular creations of de Heriot are its fragrances dedicated to noble flowers. The iconic French Lilac and its bolder sister Wood Lilac elevated lilac to the perfumery pedestal, revealing the full palette of this spring flower—from softly powdery to green-woody notes. Equally famous is the delicate Parma Violet, transporting you to the atmosphere of old-fashioned candies and lace handkerchiefs. For special occasions, the exquisite White Lace was created, and the debut work that gave its name to the entire philosophy was the fragrance La Premiere ("The First").

Today, de Heriot holds an honorable place in the history of perfumery as a cult American brand from the mid-20th century. Its bottles, often designed in retro style, are hunted by collectors of vintage perfumery. De Heriot perfumes are valued for their longevity, quality perfume composition, and that very "sillage" aura that makes heads turn. They are silent witnesses to an era where even the mass market aspired to beauty and art.

For modern connoisseurs, de Heriot fragrances are an opportunity to touch perfumery classics, to feel that very "American dream" captured in the notes of lilac and violet. They are perfect for those who are looking not just for perfume, but for a story in a bottle, the distinctive handwriting of a bygone era, and time-tested elegance. This is the choice for true romantics who value authenticity and timeless femininity.