Shalimar: the history of the first amber fragrance
There are fragrances that smell like perfume. And then there are those that smell like a legend. Sha...
East Nights is more than just a perfume brand; it is a portal to the rich and sensual world of the Middle East. Born in Syria, the cradle of ancient perfumery traditions, this house has been creating fragrances since 1996 that weave together centuries-old wisdom of Arabian perfumery with modern aesthetic demands. Founded by entrepreneur Salman Sharkeh as a modest family business producing natural soap and essential oils, today East Nights has won the hearts of connoisseurs worldwide, especially in CIS countries, where its main office is now in Moscow. The brand's philosophy is simple and profound: to use only natural Middle Eastern raw materials, carefully sourced from the native land, to create perfumes that awaken emotions and tell stories.
The history of East Nights began with a love for traditions. Salman Sharkeh opened a small production facility in Syria, where he handmade Arabian soap using ancient recipes, herbal shampoos, and therapeutic hydrosols. It was a truly family affair, and the passion for natural fragrances was passed down to his son, Samer Sharkeh. After studying in Russia, Samer saw the potential to take his father's legacy to the international level. He was the one who registered the East Nights brand and opened a branch in Moscow, which over time evolved into a strategic center for management and distribution. Since 2005, the distribution geography has expanded to all CIS countries, but the heart of the brand—production—remained in Syria, preserving the authenticity and quality of every drop.
The perfumery signature of East Nights is unmistakable. It features deep, languid, often oriental compositions built on rich chords of resins, woods, spices, and flowers. The brand takes pride in using only raw materials native to the Middle East: Iranian opopanax, Somali myrrh, Siamese benzoin, and sweet helvan. Many fragrances are presented as attars—concentrated perfumed oils based on sandalwood or jojoba oil, a classic of Arabian perfumery culture. Such forms not only provide incredible longevity and a dense, enveloping sillage but also, according to the creators, possess the properties of natural aphrodisiacs, adding a note of mystery and sensuality to every bottle.
The East Nights catalog is a true treasure for perfume explorers. The brand offers diverse formats, each paying homage to tradition. Here you will find rich attars like Al-Kindy with opopanax or Al-Zahrawi with myrrh, which are modern interpretations of ancient recipes. The absolutes of flowers and plants—quintessence of natural beauty—deserve special attention. For those who appreciate convenience and intensity, there are solid perfumes in elegant cases. And in later collections, spray versions of popular compositions have appeared, making the rich oriental sound more accessible for daily use.
Among the abundance of East Nights offerings, several cult fragrances stand out, becoming the brand's signature and the object of admiration for fans. The gentle and floral Liking is often chosen for romantic dates, while the deep and mysterious Hajarul Aswad, named after the sacred stone in Mecca, impresses with its spiritual power and longevity. The fruity-floral Sultana sounds royally generous, while Shahrazad transports one to the world of "One Thousand and One Nights" with its spicy oriental notes. For those seeking a versatile and charismatic fragrance, Patron is ideal, and Desire lives up to its name, being passionate and magnetic.
Fragrances like Honest, with its purity and directness, or the playful Cute showcase a lighter side of the brand. And compositions such as Wisal and Safari offer unique journeys—the first through luxurious flower fields, the second through tangy and green chords of African landscapes.
One of the key characteristics of East Nights perfumery is its legendary longevity. Thanks to the high concentration of natural essential oils and absolutes, as well as the use of carrier oils in attars, these fragrances can last on the skin for 8-12 hours or more, leaving behind an intense, well-defined sillage. They are created for those who love perfumes that "make a statement" and gradually reveal new facets throughout the day. Typically, these compositions are perfect for cool weather, evening outings, and special occasions when one wants to feel confident and mysterious. However, fresher and floral variants can also brighten up daytime.
East Nights is a brand with soul and personal stories. For example, the attar Amani ("my wishes" in Arabic) was created in 2009 as a gift for the birth of Samer Sharkeh's daughter, making it not just a fragrance but a family heirloom. The brand remains true to its roots: all production, from raw material harvesting to bottling, is still concentrated in Syria, supporting the local economy and artisans. Despite globalization, East Nights avoids a mass-market approach, staying in the niche of luxury natural perfumery. Its fragrances are not just scents; they are a journey to the origins of perfumery art, where every note breathes the history of deserts, bazaars, and ancient cities.
| Number of fragrances | 10 |
| Collections (0) | |
| Segment | Natural perfumery |
| Official website | http://eastnights.ru |
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