Brand «Ellis Brooklyn»

The History of a Pure Perfume Voice from Brooklyn

Ellis Brooklyn is more than just a perfume brand; it is a modern philosophy encapsulated in a bottle. Founded in 2016 in New York by former New York Times journalist Bee Shapiro, the house announced itself from the beginning as the voice of a new generation in the industry. The idea was born from Bee's personal need for luxurious, yet safe and transparent fragrances, especially after the birth of her child, which laid the foundation for the brand's DNA: uncompromising purity, sustainable development, and modern elegance.

The philosophy of Ellis Brooklyn is built on three pillars: clean formulas (without phthalates, parabens, and artificial colors), an ethical approach to ingredient sourcing, and eco-friendly packaging made from recycled materials. This conscious choice quickly resonated with an audience seeking guilt-free luxury, making the brand one of the flagship voices of the clean beauty movement in perfumery.

Perfume Signature: From Minimalism to Bold Experiments

To bring her vision to life, Bee Shapiro collaborated with the star French perfumer Jérôme Epinette, known for his work with leading niche houses. Together, they created fragrances that are easily recognizable: they are modern, often unisex compositions with clear structures and unexpected accents. The style of Ellis Brooklyn can be characterized as intelligent minimalism — there are no overloaded pyramids here; each note plays its role, creating a holistic and memorable image.

The brand skillfully balances between accessible clarity and niche complexity. Its fragrances speak the language of modern city dwellers, offering both light, everyday options and deep, introspective creations. The collection is constantly expanding, exploring new olfactory territories, from sunny fruity chords to deep amber and leathery notes.

Cult Fragrances That Have Won Hearts

In a relatively short time, Ellis Brooklyn has already acquired true hits that have become the hallmark of the house. The gentle and cozy Myth with notes of bergamot, tea, and musk has long been a bestseller for those seeking the perfect unisex fragrance for every day. The seductive and warm Bee, inspired by honey, jasmine, and damask rose, captivates with its gourmet sweetness without being cloying.

For lovers of freshness and freedom, the brand created the atmospheric Salt, capturing the spirit of the ocean breeze, and the playful Sun Fruit — a true hymn to summer. And bold works such as the dark and mysterious Raven or the urban West demonstrate the brand's willingness to experiment and go beyond the conventional.

Recognition and Interesting Facts

Ellis Brooklyn quickly earned recognition from both critics and consumers. The brand's fragrances regularly appear on lists of the best clean perfumes from authoritative publications such as Allure, Byrdie, and Vogue, and also receive awards in the beauty industry. Interestingly, founder Bee Shapiro is also the author of the book 'Perfume 101,' which underscores her deep expertise and passion for the world of fragrances.

Another fact that speaks to the house's values: Ellis Brooklyn is a vegan brand and does not test its products on animals. Each bottle is not just a story in scent, but also a step towards more conscious consumption, making the discovery of this house's fragrances particularly pleasant and meaningful for a modern audience.