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Scent lasts longer on clothing and hair and sounds more voluminous than on bare skin. But this beaut...
Emirates Pride Perfumes is a bold and elegant embodiment of modern Arabic perfumery, born in the heart of Dubai in 2015. Young but ambitious, the brand quickly gained recognition by offering the world luxurious fragrances where centuries-old Eastern traditions harmoniously intertwine with current global trends. Operating in a niche segment, the house focuses on quality, complexity of compositions, and the authenticity of emotions that true perfumery can offer.
Founded in the United Arab Emirates, the brand set out from the very beginning to become the perfume ambassador of the region. Its philosophy is not just about creating perfumes, but conveying the spirit of Arabia through scents: the warmth of the sands, the coolness of the night in an oasis, luxury, and hospitality. The DNA of Emirates Pride is built on rich, sensual notes characteristic of the Middle East: valuable varieties of oud, sunny amber, delicate rose, and spicy saffron. Yet the compositions are free from excessive heaviness—they are surprisingly modern and universal.
An interesting fact that immediately catches the eye is the attention to bottle design. For example, the bottles of the iconic collection Caballo are crafted in the shape of a graceful Arabian racehorse, symbolizing strength, nobility, and beauty. This is not just packaging, but an integral part of the brand's aesthetic code, where every detail tells its own part of the story.
One of the keys to Emirates Pride's success has been collaboration with the most outstanding "noses" of our time. The brand entrusts the creation of its fragrances to legends, which immediately speaks to high ambitions and product quality. Among the perfumers who have left their mark on the history of the house are the inimitable Alberto Morillas, author of numerous global hits. He has worked with talents such as Jordi Fernandez, who masterfully handles oriental chords Hamid Merati-Kashani, as well as Olaf Larsen, Dalia Izem and Nanako Ogi. This creative alliance ensures that each creation of the brand not only has artistic value but also impeccable technical complexity.
The Emirates Pride Perfumes range is structured into several vibrant collections, each with its own concept. In addition to the already mentioned Caballo, dedicated to horses, the Bel Collection stands out, offering more classic and intense Eastern incenses. For special, bright moments, the festive lines Eid Collection and Rehat Eid were created, filled with joy and spirituality. And the Learning Collection demonstrates the brand's research approach to perfumery art.
Among the wide variety of offerings, several iconic fragrances stand out, having become the brand's signature. The bestseller Scentastic No. 6 is a fantastical, vibrant bouquet that is hard to forget. For connoisseurs of noble oud, a must-try is Caballo White Oud from the famous equestrian collection—refined, clean, and noble.
Incredibly popular and sensual is Amber Bel Oud, where amber and oud create a magical duo. For those seeking unusual chords, Arabica with its hypnotic coffee aroma will appeal. And for everyday wear, the fresh and elegant Peaceful Life is perfect, offering a sense of harmony.
Reviews of Emirates Pride Perfumes often agree on one point: these are fragrances with outstanding longevity and sillage. Thanks to high concentration and quality ingredients, they stay on the skin for many hours, gradually unfolding. Fans note their compliment-getting nature and ability to make the wearer stand out from the crowd. The brand skillfully balances on the edge of traditional and innovative, offering both deep, meditative Eastern compositions and lighter, modern interpretations.
Emirates Pride Perfumes is not just perfume, but a true immersion into UAE culture through the lens of olfaction. It is a choice for those who value in perfumery history, art, and emotions, packaged in a luxurious bottle.
| Number of fragrances | 52 |
| Collections (7) | Bel Collection, Caballo, Eid Collection, Heritage, Learning Collection, Rehat Eid, The Scentastic Collection |
| Segment | Niche perfumery |
| Founded | 2015 |
| Official website | https://emiratespride.ae/ |
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