Baccarat Rouge 540: the phenomenon of a cult fragrance
There are fragrances that are recognized by just their trail in an elevator. Baccarat Rouge 540 is o...
Gleam is a young yet already established perfume house from sunny Italy, founded in 2023. The brand name itself (meaning "shine," "radiance") reflects its main mission: to deliver bright, memorable emotions through unisex fragrances in extract concentration. There is no room for half-tones here—each bottle is a small work of art created for those who want to stand out and feel confident in any situation.
Behind the brand's perfumery signature stands a recognized master of his craft – Luca Gritti. This Italian perfumer is known for his ability to combine classic notes with modern accents, creating rich, long-lasting, and incredibly elegant compositions. His work with the Gleam brand is a fresh take on the Italian perfume tradition, where boldness and sensuality go hand in hand.
All Gleam fragrances are united in a unique collection—Villeggiatura. The word "villeggiatura" in Italian means carefree country vacation, a time to enjoy life with loved ones. This concept permeates every bottle: the collection's fragrances evoke the feeling of warm Italian summer, lightness, and joy. There is no room for boredom—only bright colors, juicy ingredients, and sunshine captured in notes.
The best way to get to know the brand is to start with its hits. Gleam - Cherry Hook is a gourmand bomb with cherry accord and almond that instantly grabs attention. For lovers of fresh and marine compositions, Gleam - Silver Minerale was created—a mineral, transparent unisex fragrance reminiscent of the Mediterranean breeze. And Gleam - Espresso Please is a true find for coffee lovers: a rich extract with bitter-sweet espresso notes that sounds bold and modern.
Other stars of the collection also do not go unnoticed. Gleam - Iconic Gold embodies luxury and chic, while Gleam - Vanilla Crush offers the enveloping warmth of vanilla in a new interpretation. The fragrance Gleam - Kensington transports you to the atmosphere of a London park thanks to woody-green notes, while Golden Star shines with sparkling floral-fruity shades. Sweet-toothed enthusiasts will appreciate Gleam - Gelatino—a delicate dessert accord reminiscent of Italian ice cream, and Coco Bello with its creamy coconut and flowers. And Domenica is Sunday mood in its purest form, woven from fruits, flowers, and light sweetness.
As befits a true Italian house, Gleam focuses on uncompromising quality. The "extract" concentration guarantees high longevity—fragrances last up to 8–10 hours and more, leaving behind a velvety sillage that you want to experience again and again. The brand's bottles are minimalist and elegant, emphasizing the contents: the purity of lines highlights the inner light of each fragrance.
The brand speaks to modern women and men who are not afraid to express their individuality. Gleam fragrances are versatile: they can be worn to the office, a party, or a romantic getaway. The main thing is the mood and the desire to shine. If you are looking for fresh, bold, and memorable compositions that sound like a toast to life—take a closer look at this young Italian brand. It is already winning the hearts of perfume connoisseurs around the world.
| Number of fragrances | 13 |
| Collections (1) | Villeggiatura |
| Segment | Niche perfumery |
| Founded | 2023 |
There are fragrances that are recognized by just their trail in an elevator. Baccarat Rouge 540 is o...
When we say "floral fragrance" or "woody", we are using a map. Someone once took thousands of differ...
Sensitive skin and a love of fragrances coexist with more difficulty than one would like. You apply ...
Join the Fragsi community and get access to all its features