Brand «Guli»

The Guli brand was founded in December 2003 by Gulnara Karimova and specializes in the production of jewelry lines, seasonal clothing and accessory collections, natural cosmetics "for Body & Soul", and interior design items. The Guli brand collections are a poetic image of the 21st rational century, yet simultaneously gravitating towards authentic beauty and in dire need of preserving traditions absorbed over centuries.

The interweaving of cultures, sense of time, impeccable quality and dynamism of trends, as well as the use of unique technologies and the finest stones in creating collections, combined with the creator's vision, produce jewelry that is unparalleled in the world. In the creation process of each product from the Guli collections, only a jeweler and a designer participate. The mystery of a spiritual and professional union gives birth to new collections that capture the attention of connoisseurs of unconventional solutions and fashion professionals.

Clothing collections from Guli are distinguished by the use of 100% natural fabrics, handcrafting using rare technologies, and dyeing with natural dyes. In the current context, patterns of national embroidery, restored from photographs and sketches of architecture and clothing from past centuries, are skillfully used, and the techniques and cutting patterns of traditional Uzbek garments are also applied.

In 2012, new fragrances were introduced by the Guli brand, with perfumer Bertrand Duchaufour. The women's perfume composition is called Mysterieuse, and the men's fragrance is Victorious. Halit Ergenç, a popular Turkish actor known for the series "Magnificent Century", became the face of the men's perfume. The bottle design features painting with traditional oriental patterns.