Brand «Illamasqua»

Recently, a presentation of the new cosmetics brand Illamasqua was held, releasing cosmetic lines for women and men. The basis of the collection is decorative cosmetics. For its first collection, the brand was inspired by the images of German fashion from the 1920s and the Berlin underground.

The creative team of the Illamasqua brand includes makeup artist Alex Box, artist Anjhi Huw, and punk legend David Vanian. They offer the Noir collection with predominant seductive dark tones and shades. The Fantasy line combines bright and surreal colors, while Romance features a muted color palette and retro glamour. The new lines combine sexuality, romance, restrained aggressiveness with current makeup trends.

In 2011, the Illamasqua brand introduced its first perfume composition, provocatively named 'Freak'. The packaging design was developed by specialists from the Propaganda studio. Illamasqua aims to emphasize the individuality of each person, so it chose a traditional bottle shape but 'cut off' one corner. With a traditional yet unusual packaging, the fragrance conveys the brand's desire 'not to fit into any boundaries'. A silver snail is placed on the bottle, reflecting Illamasqua's commitment to finding something beautiful in everything, especially in the unusual.