Interview with a perfume critic: Evaluation and reviews of popular fragrances.
Perfume critic: a rare profession. It is a person who has dedicated their life to studying fragrance...
Jadïd 11, a perfume house founded in 2024, has quickly burst into the world of niche perfumery, offering a fresh take on Eastern traditions. The brand's name translates from Arabic as 'New 11' — a symbol of renewal and perfection. Each fragrance is created in extrait concentration, guaranteeing a rich scent and impressive longevity.
Although Jadïd 11 is a young brand, its roots lie in the rich perfume heritage of the Middle East. Inspired by ancient formulas and rare ingredients, the creators combine them with modern technology. The result is unisex fragrances that sound equally luxurious on both women's and men's skin. The brand's philosophy is to allow everyone to experience Eastern luxury without losing relevance.
The country of origin is the United Arab Emirates, where perfumery is an integral part of culture. Jadïd 11 continues the traditions of Arab perfume houses but makes them more accessible and understandable to a global audience. Each fragrance is based on natural oils, resins, and extracts, carefully selected by experts.
To date, the brand has presented three fragrances, and each has already won devoted fans. Jadïd 11 — Salsabil is a hymn to freshness: juicy green notes, citrus, and aquatic accords, an ideal choice for a hot day. Jadïd 11 — Abiyad, a name meaning 'white,' embodies purity and minimalism: white flowers, musk, and woody notes create an elegant trail. Jadïd 11 — Shams ('sun') is a warm, spicy Eastern cocktail with amber, frankincense, and saffron, warming even in the cold.
These three fragrances represent an ideal introduction to the world of Jadïd 11: from fresh to deep, from daytime to evening. The extrait concentration allows you to enjoy the scent for 10–12 hours, and the sillage leaves an indelible impression. The brand positions them as unisex, but each user will find their own personal note.
Jadïd 11 speaks to those seeking uniqueness and not afraid to stand out. It is perfumery for confident people who value quality and history. The unisex fragrances suit both young women discovering the world of Eastern perfumery and mature women wishing to add something special to their collection. Thanks to the high concentration, they are perfect for special occasions, evening outings, or for those who love long-lasting compositions.
The brand has also attracted the attention of perfume bloggers and critics, who note its conciseness and thoughtfulness. Despite its youth, Jadïd 11 has already earned a rating of 4.5 out of 5 based on customer reviews on international platforms. Users praise the longevity, sillage, and unusual note combinations.
The name '11' was chosen intentionally — in numerology, this number symbolizes intuition and inspiration, fully reflecting the creators' creative approach. Each batch of fragrances is released in small series, emphasizing exclusivity. The bottles feature a minimalist design with gold accents, reminiscent of Eastern luxury.
The brand's creators prefer to stay in the shadows, focusing all attention on the fragrances. However, rumors circulate that renowned perfumers from Grasse, France worked on the compositions, but the brand has not yet revealed their names. This mystery adds to Jadïd 11's charm.
Since the brand is new and gaining popularity, it is important to know how to recognize the original. All Jadïd 11 bottles have a laser engraving of the name and a serial number on the bottom. The packaging is made of thick cardboard with a matte texture and an embossed logo. The perfume comes in extrait concentration — a thick, oily liquid, not an alcohol-based one. It is recommended to purchase fragrances only from official distributors or trusted stores.
Jadïd 11 is a brand to watch. It is just beginning its journey but is already setting trends, combining centuries-old Eastern traditions with modern minimalism. If you are looking for a fresh scent with the soul of the East, be sure to discover its three fragrances — and perhaps one of them will become your new favorite.
Perfume critic: a rare profession. It is a person who has dedicated their life to studying fragrance...
A year ago, pistachio lived in ice cream and baklava. Now it has settled on wrists, and the perfume ...
A first date is like a little performance where every detail matters. Clothes, tone of voice, glance...
Join the Fragsi community and get access to all its features