Brand «Next Generation»

History and Philosophy of the Dutch Brand Next Generation

When the perfume house Next Generation appeared in the Netherlands in 2016, it immediately established itself as a bold project challenging classic canons. The brand's founders decided that fragrances should no longer be divided into "for him" and "for her" — they created a philosophy of absolute freedom of expression. The name itself hints at a new perspective: the perfumery of the future, where there are no boundaries, where only personal harmony and emotions matter.

The first collections were released in eau de parfum concentration — this immediately set a high standard for longevity and richness. Unlike many startups, Next Generation focused on collaborating with world-class perfumers while maintaining an affordable price for the niche segment. Today, the brand produces both women's and unisex compositions, each of which is a little story from life.

Perfumers Who Shaped the Brand's Identity

The secret of Next Generation's recognizability lies in the talent of invited "noses". One of the key authors is Frank Voelkl — a perfumer whose works are known worldwide (he created hits for Jo Malone, Le Labo, and Diptyque). His signature is transparent yet deep accords that sound like pure joy. He gifted the brand the fragrance Femme Brilliant, which became the brand's hallmark.

The second important co-author is Ramon Monegal, a representative of the famous Spanish perfumer dynasty. He brought Mediterranean sensuality and complex nuances to the collections. His hand is felt in Dark Cherry — a rich, tart, and at the same time sweet fragrance that receives rave reviews for its "adult" depth.

Popular Fragrances: From Bright Women to Mysterious Night

Next Generation's assortment includes more than ten items, but some have already become true bestsellers. Let's start with Femme L'odeur du NG — a playful yet elegant bouquet with notes of white flowers and fresh citrus. An ideal choice for a first introduction to the brand. For those who love mystery, Touch was created — a woody-musky unisex that captivates with its tactile softness.

Special attention deserves Woody Soul. This fragrance is a true ode to the forest: patchouli, cedar, sandalwood, and a hint of frankincense. Longevity — more than 8 hours, perfect for the cool season. Lovers of bright contrasts will enjoy Predator — sharp, spicy, and downright sexy. If you want grace and lightness, choose Harmonie des Sens — an airy fougère with watercolor shades.

The classic lines are not forgotten either. Classic Woman Elegance is an impeccable aldehyde fragrance with a modern twist. And Bella Vida is a true celebration: juicy pear, freesia, and marshmallow create a feeling of carefree summer. The hit parade concludes with Lightness — a transparent aquatic unisex worn as a perfumed "accessory" for meditation.

Style, Quality, and Recognition

All Next Generation fragrances are released in eau de parfum concentration — this guarantees intensity and long-lasting performance on the skin (6–10 hours on average). The brand positions itself as niche luxury but remains accessible. The bottles are minimalist: clean geometry, matte glass, emphasis on the color of the liquid — so the design does not distract from the fragrance itself.

A distinctive feature of the brand is its **emphasized unisexuality**. There is no division into men's and women's collections. Each fragrance is created for those who value their mood rather than gender stereotypes. This philosophy has resonated with thousands of fans worldwide — reviews on social media are filled with phrases like: "My new favorite scent," "I didn't expect niche perfume to be so wearable."

The brand continues to evolve: since its founding in 2016, three full lines have been released, and a limited collection was launched in 2023. Fans eagerly await each new release — Next Generation is confidently entering the list of the most promising niche houses in Europe.

Why You Should Try Next Generation

If you are looking for fragrances that sound fresh and modern, are not afraid to experiment, and still remain high quality — take a closer look at this Dutch brand. It is an ideal choice for girls and women aged 18–50 who want to stand out without being loud, combine fragrances according to mood, and receive compliments even from strangers. Start with the bestsellers — and you will understand why Next Generation is called "the new breath of niche perfumery."