The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Famous American brand NYPD Perfumes has created a fragrance dedicated to the New York City Police Department (NYPD stands for New York City Police Department). The department was established in 1845 and today it is the largest police department in the United States. Its main responsibilities are maintaining law and order and solving crimes in the five boroughs of New York City. It is one of the oldest police departments in the US, with a history that begins with eight watchmen who protected New York in the 1620s.
The brand's collection is represented by two unusual fragrances, released in 2011. It includes scents named For Her and For Him.
The enchanting perfume For Her is dedicated to charming women. The creator classified it as a floral fruity fragrance. The scent is suitable for both everyday use and festive, fun-filled occasions. The fragrance enhances a woman's sensual, tender, and attractive side. The scent of For Her features notes of sweet raspberry and bright mandarin, which gradually transition into notes of gentle rose and refined violet. The fragrance is memorable for its final accords – delicious custard and musk.
The fragrant water For Him is designed for stylish, creative men. This wonderful fougère scent can be used at dinner parties and friendly gatherings. The colorful bouquet exudes freshness and purity. For Him has a very elegant and multifaceted scent. It has a certain piquancy, energizes and perfectly invigorates. The symphony of the bouquet features notes of multifaceted basil and thyme. Then they pass the baton to accords of artemisia and nutmeg. The fragrance concludes with vetiver.
| Number of fragrances | 2 |
| Collections (0) | |
| Segment | Massmarket perfumery |
| Founded | 2011 |
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