The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
For 20 years, the French brand Olivier Strelli has been introducing us to a world of nuances and refined fabrics, accentuated by the use of original images. Olivier Strelli, Italian by origin, was born in Belgian Congo, and his youth was spent in a world colored by the palette of Africa. His father was the director of a printed fabric factory, and it was he who instilled in his son a passion for materials.
In the collections created by Olivier Strelli, naturalness and charm rhyme with intense seduction. Spicy details and strict silhouettes are harmoniously offset by warm tones and dark colors. The designer emphasizes individuality and independence, mixing sophistication and simplicity, fantasy and certainty. Olivier Strelli products are sold in 500 stores across all countries, and this fashion brand has already gained fame in other areas. Today, under the Olivier Strelli brand, watches, glasses, shoes, and perfumes are produced. The fragrances of Olivier Strelli are pure, transparent, elegant perfumes. They allure with shimmering shades and tenderness.
| Number of fragrances | 2 |
| Collections (0) | |
| Segment | Premium perfumery |
| Founded | 2005 |
| Official website | http://www.strelli.be |
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