Brand «Once Perfume»

Once Perfume: A New Star in Italian Niche Perfumery

Once Perfume, a young yet incredibly ambitious Italian perfume house, was founded in 2021 with a clear mission—to create unique fragrances that make an impression from the first breath. The brand's name, "Once," meaning "one time," reflects its philosophy: every encounter with a scent should be special, memorable, and not in need of repetition. Despite its youth, Once Perfume positions itself in the premium segment from the start, offering high-concentration perfumes (eau de parfum), where the quality of raw materials and depth of concept take center stage.

The brand is not constrained by gender norms, releasing collections that are both unisex and separate men's and women's fragrances, making its portfolio flexible and modern. A focus on Italian design and minimalist packaging aesthetics emphasizes a pursuit of purity in form and content, where all the drama unfolds in the scent itself.

Style and Perfumers: International Talent at the Service of Emotions

The strength of Once Perfume lies in its perfume compositions and invited masters. The house actively collaborates with renowned perfumers from the niche world, each bringing their unique style. Recognized names who have contributed to the brand's fragrances include Olaf Larsen, known for his conceptual approach, Angeline Leporini, a master of subtle and elegant accords, and Soizic Beaucourt. Their collaborative work allows Once Perfume to explore various directions—from sensual floral compositions to complex modern amber and leathery perfumes.

The perfume style of the house is often described as emotional and sculptural. Scents aim not just to smell pleasant but to tell a story, evoke vivid associations, and leave a rich, long-lasting trail. The use of natural and high-quality synthetic materials ensures durability and a voluminous sound in the compositions.

Iconic Fragrances and Must-Try Hits

Despite a small catalog, Once Perfume has already established its bestsellers, noted by perfume enthusiasts in reviews and discussions. These are a great starting point to explore the brand's world.

Lipsens is one of the flagship fragrances, often called its signature scent. Its sensual and mysterious character with notes of leather, incense, and iris creates an aura of incredible allure. Equally popular is the bright and sunny Josy, offering energy from citrus and Mediterranean herbs.

For lovers of unusual combinations, Braries is perfect—a bold and modern perfume with accords of black currant, patchouli, and vetiver. Romantic souls will appreciate the delicate floral-musky Lorev. Among men's offerings, the brutal and elegant Desight stands out with smoky and woody notes.

How to Distinguish the Original and What to Look For

Like any niche brand, Once Perfume can attract attention from unscrupulous copycats. Original bottles are distinguished by impeccable craftsmanship: heavy glass, clear logo engraving, a high-quality spray that works softly and evenly. Packaging is typically minimalist but made from dense, pleasant-to-touch cardboard.

Each bottle should have a batch code. Once Perfume fragrances possess the high longevity and complex development structure characteristic of eau de parfum—if the scent seems flat, monotonous, and evaporates in a couple of hours, it's a serious reason to doubt authenticity. It is recommended to purchase perfumes from this house from official distributors or trusted niche stores.