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Born in the heart of France, Paris, in 2015, the perfume house Parfums Hashtag embodies the spirit of a new generation. This young brand, whose name is inextricably linked to the symbol of digital communication, creates fragrances that become virtual and real calling cards for their wearers. From the very beginning of its history, Parfums Hashtag set an ambitious goal: to speak the language of modernity, turning hashtags from social media into full-fledged names for emotional and memorable perfume compositions.
The brand's philosophy is built on the idea that every moment in life deserves to be marked with a special fragrance, like a hashtag. #Love, #Dream, #Passion—these and many other concepts that define our daily lives have found their embodiment in glass bottles. Parfums Hashtag doesn't just sell perfumes; it offers women a tool for self-expression, a way to emphasize their mood, character, or dream. This is perfumery as an accessory for the digital and real personality, created for a generation that lives online and offline simultaneously.
Behind the apparent lightness and modernity of the names lies serious perfumery work. The talented French perfumer Claire Chambert, known for her ability to capture the finest emotional nuances and embody them in harmonious compositions, worked on creating fragrances for Parfums Hashtag. Her signature, often characterized by an elegant combination of fruity, floral, and musky chords, gives the brand's perfumes that very refined French elegance that stands the test of time, even when it comes to the trendiest themes.
The Parfums Hashtag assortment is a vibrant palette of emotions, each corresponding to a specific hashtag. The brand does not divide its creations into strict collections, allowing each duo to be an independent statement. However, among this diversity, several iconic fragrances stand out particularly brightly, having won the love of fans worldwide and becoming real bestsellers.
The fruity-floral #CrazyGirl is an explosive cocktail of cheerfulness and boldness, perfect for carefree days. The delicate and enveloping #iLoveYou tells a story of romance and tenderness in the language of white flowers and musk. For those who are not afraid to dream, the magical and airy #Dream4ever was created. And for passionate and confident natures, the sensual oriental chords of #PassionAddict are addressed.
In addition to the already mentioned favorites, there is room for rebellious spirit and royal grace in the Hashtag perfume universe. The energetic and modern #Rockit with its juicy citrus and spicy notes has become the choice for bold and dynamic individuals. At the same time, the sweetly floral and incredibly charming #imaPrincess allows every woman to feel special and refined. These fragrances, like all the brand's creations, are predominantly made in Eau de Parfum concentration, ensuring them decent longevity and a trail capable of attracting attention and eliciting compliments.
The perfumery of this house is created primarily for young, active, and modern women who value in fragrances not only a beautiful scent but also the concept, story, and emotion. It is an ideal choice for those who seek not just perfumes but a way to express their individuality here and now. Thanks to the diversity of offerings—from fresh fruity-citrus to warm oriental—in the Parfums Hashtag catalog, it is easy to find an option for both everyday wear and a special evening. Many compositions are universal and perform well in the off-season.
Since its foundation, the brand has confidently carved out its niche in the competitive French perfume market. Combining a creative concept, quality ingredients, and a relatively democratic pricing policy, Parfums Hashtag offers what connoisseurs often seek: a recognizable style, emotional connection, and affordable luxury. Despite its youth, the house's fragrances have already garnered many positive reviews from users who note their memorable character, good longevity, and ability to uplift the mood.
Choosing Parfums Hashtag means not just choosing a French perfume, but a whole worldview—light, modern, and sincerely believing that every emotion deserves to become a perfumery masterpiece.
| Number of fragrances | 6 |
| Collections (0) | |
| Segment | Massmarket perfumery |
| Founded | 2015 |
| Official website | https://www.facebook.com/parfumshashtag |
| License holder | Corania |
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