The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Parfums Hashtag is a new-generation French brand born in the digital age.
In 2015, it launched a fragrance that became a true symbol of social media: #iLoveYou in an eau de toilette concentration.
This women’s fragrance is created for those who are not afraid to express their feelings boldly and in a modern way.
#iLoveYou opens with a playful accord: juicy orange and fresh bergamot intertwine with airy cotton candy.
Its heart blooms with delicate freesia and sensual jasmine, while the base brings warmth with honey, spicy tonka bean, and intoxicating vanilla.
The fragrance belongs to the gourmand, sweet, and white floral groups, with fruity and spicy facets.
This fragrance is made for romantic, self-confident women. It has a moderate sillage, making it ideal for dates or parties.
Apply it by walking into a cloud of fragrance over your skin or clothing, allowing it to unfold as naturally as possible.
Thanks to its light concentration, #iLoveYou can also be worn during the day, especially in cooler weather.
The composition was created by talented perfumer Claire Chambert. Inspired by the language of hashtags and the atmosphere of social media, she created a fragrance-message filled with love.
From the very beginning, Parfums Hashtag has positioned itself as a young, bold brand that reflects the spirit of the times.
If you like #iLoveYou, take a look at Shaik Chic Shaik No 30, Emilio Pucci Vivara Black Edition, and So...? Fragrance with Attitude Fab.
These fragrances also captivate with their sweetness and playful character.
Try #iLoveYou and let your fragrance profile shine with new colors!
The fragrance has medium longevity and lasts on the skin for about 5-6 hours, gradually revealing its notes and leaving a pleasant impression
It can be felt in close proximity, but does not attract the attention of those around you
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The #iLoveYou composition is built on the contrast between freshness and gourmand sweetness. The top notes—sparkling orange, cool bergamot, and airy cotton candy—create a sense of celebration.
At the heart, delicate freesia and sensual jasmine unfold, adding floral depth. The base envelops with warmth: luscious honey, spicy tonka bean, and delicate vanilla leave a sweet, alluring trail.
| Gender | Female |
| Brand | Parfums Hashtag |
| Segment | Massmarket perfumery |
| Country | France |
| Website | https://www.facebook.com/parfumshashtag |
| Year of production | 2015 |
| Status | Produced |
| Concentration | Eau de toilette |
| License holder | Corania |
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