Brand «Pork Barrel BBQ»

Pork Barrel BBQ, a company specializing in grill sauces, has introduced its debut fragrance composition. The unique scent is called Que and smells of what its creators know best - barbecue.

The brand was founded in 2009 by entrepreneurs Hall and Thompson, and today it is the most popular in the barbecue industry, continuing to gain recognition from avid barbecue lovers. Hall and Thompson expanded their sauce-making business to produce various spices. Pork Barrel BBQ products are sold in over 4,000 stores across America.

With the release of this new fragrance, the brand also made a statement. It is an entirely new concept in the perfume industry, setting the newcomer apart from previously released meat-scented perfumes, which had a sharp phenolic smell due to the leather in their composition. Here, the creators decided to capture the special fun atmosphere of a picnic by incorporating a note of grilled meat into the composition. Jokingly, the creators said that Lady Gaga, the queen of shock value, would forever forget about meat dresses with this new fragrance, as she would be guaranteed a delicious, long-lasting scent. The creators of Que are confident that their work will soon become a hit not only among meat scent enthusiasts. It is a very extravagant gourmet take on barbecue. Now everyone can smell like shashlik at any time of the year.