Brand «Proad»

History and Philosophy of the Proad Brand

Founded in 2016 in Bangkok, Proad is a vibrant representative of the new wave of Asian perfumery, challenging traditional European houses. The brand was born from the desire to create intelligent, emotionally rich fragrances that tell stories beyond geographical boundaries. The name "Proad" is a play on words, combining "road" and a reference to progress, symbolizing a journey both to new aromatic horizons and inward to oneself.

Proad's philosophy is built on two pillars: the highest quality raw materials, often sourced from famous regions in France and Italy, and bold creative concepts inspired by urban landscapes, art, and personal memories. This makes it a truly niche brand, aimed at sophisticated connoisseurs seeking unusual and memorable compositions.

Perfumers and Creative Style

To bring its ideas to life, Proad collaborates with talented perfumers of international renown. One of the key authors is Elodie Durand – a French "nose" with an impressive portfolio for renowned houses. Her work for Proad is distinguished by refined complexity and impeccable balance. An equally important role is played by Thai perfumer Jutinat Piyaweerawong, who brings a local understanding of aesthetics and sensuality to the fragrances, creating a unique dialogue between East and West.

The brand's creative style is recognizable for its bold contrasts and striking accords. Proad masterfully plays with oppositions: smoky tobacco and delicate tuberose, bitter coffee and sweet cherry, fresh citrus tang and woody warmth. The brand's fragrances are often ambiguous, provocative, and require careful study, fully aligning with the philosophy of modern niche perfumery.

Iconic Fragrances and Proad's Bestsellers

In its relatively short history, the brand has already created several iconic fragrances that have become its hallmark and a topic of discussion in the perfume community. The undisputed hit and symbol of the brand is Cherry Syrup – a bold and seductive interpretation of cherry, devoid of childish sweetness but filled with depth and a slight bitterness. Its luxurious version, Cherry Syrup Gold, has become a coveted object for collectors.

Another significant creation is Tuberose & Tobacco – a virtuoso duet where lush, almost indolic tuberose intertwines with dry, smoky tobacco leaves. For lovers of freshness and original citrus, the brand offers Kochi Yuzu, and for fans of cozy and atmospheric compositions – Café De Chiang Mai, which transports you to the atmosphere of a Thai coffee shop.

Interesting Facts and Proad's Influence

Proad is one of the first Thai brands to make a loud statement on the global niche scene. Its bottles, often featuring minimalist and architectural design, reflect the modern and avant-garde spirit of the house. The brand actively experiments with concentration, releasing fragrances exclusively in the form of Eau de Parfum, which guarantees high intensity and longevity.

Interestingly, Proad does not limit itself to classic gender boundaries, positioning all its creations as unisex. This opens up space for self-expression and attracts an audience that values freedom in choosing a fragrance. The brand's works regularly receive high ratings from international perfume blogs and critics, strengthening its reputation as a serious player in the world of high perfumery.

Today, Proad continues its "road," surprising fans with new bold works, such as the floral Belle De Pégomas or the exquisite Athena. The brand has proven that inspiration knows no boundaries, and true luxury lies in the originality of the idea and uncompromising quality of its execution.