The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
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Brand «Profumi Capri»
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The history of the Profumi Capri brand is quite interesting and original. Legend has it that in 1380, the prior of the Carthusian monastery of St. Giacomo was caught off guard by the news of the arrival on Capri of Queen Giovanna D'Angio.
In honor of this event, he made arrangements from the most beautiful flowers of the island. The water remained unchanged for three days, and when they threw away the flowers, they noticed that the water had an unknown but pleasant aroma. The prior went to the father alchemist to trace the origin of this aroma. It was the scent of this water that became the first perfume from the island of Capri.
| Number of fragrances | 2 |
| Collections (0) | |
| Segment | Niche perfumery |
Perfumers
Jean-Christophe Herault
Perfumer
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