Brand «Roberta di Camerino»

Legend of Italian style: from iconic bag to perfume art

Behind the name Roberta di Camerino lies not just a perfume house, but an entire era of Italian design. Before conquering the world with fragrances, this brand forever changed the fashion world by offering women an accessory as an independent work of art. Its history is that of a bold, visionary woman whose sense of color and form laid the foundation for a unique aesthetic that later materialized in perfumery as well.

Founder Giuliana Camerino (née Giuliana Cohen) opened a small atelier in Venice in 1945. In the post-war years, when bags were considered simple utilitarian items, she revolutionized the scene by presenting them as a crucial element of style. Her philosophy was built on vibrant colors, luxurious fabrics, and sculptural forms, blending surrealism with the future of pop art.

Bagonghi: the bag that became a symbol

The brand gained true fame and global recognition thanks to the iconic accessory—the Bagonghi bag, created in 1956. Made from quilted velvet in the signature tricolor palette (green, red, blue) and adorned with gold embroidery, it became a sensation. That same year, Giuliana Camerino received the prestigious international Neiman Marcus Award, the fashion world's equivalent of an Oscar, for this masterpiece. This success cemented Roberta di Camerino's status as an innovator and trendsetter.

It was this daring, playful, and yet refined DNA—a blend of Venetian theatricality and modern graphics—that became the foundation for the future perfume line. The perfumes were meant not just to smell, but to tell a story, to be as emotional and visually expressive as the famous bags.

Entering the perfume scene: Italian sensuality in fragrances

The perfume history of the brand officially began in 1993 with the release of its first men's fragrance L`Uomo R. This was a bold move, allowing the brand's values to transition into a new dimension. The creation of many compositions was led by the famous Mark Buxton, an innovative perfumer known for his complex, emotional palette. His collaboration with the house gave the world multifaceted, deep fragrances, free from banality.

The perfume style of Roberta di Camerino can be described as bright, floral sensuality with an Italian temperament. The fragrances often dominate with juicy fruity notes, lush bouquets of flowers (gardenia, tuberose, jasmine), and warm, enveloping chords of leather, wood, and musk. These are perfumes for confident women who value emotionality, brightness, and a long, noticeable trail in their fragrance palette.

Iconic fragrances and brand bestsellers

Over the years of the perfume line's existence, the brand has produced several true hits that have become its hallmark. The undisputed cult fragrance is Senso and its richer version Senso Parfum. This is a passionate, almost provocative composition where intoxicating tuberose and creamy gardenia intertwine with leather and wood, creating the image of a fatal Italian beauty.

Equally popular is the elegant floral Donna R—a modern hymn to femininity with chords of peony and musk. For lovers of freshness and lightness, Eau Fleurie was created, a playful and sunny floral fragrance. And the classic line continues with Roberta di Camerino Pour Femme—a restrained, soft, and very elegant perfume.

Roberta di Camerino today

Having gone through various periods and changes in ownership (the brand was part of the Sixty group), Roberta di Camerino remains a significant name in niche perfumery. Today, the brand continues to release fragrances, honoring its heritage. New releases, such as Protagonista Pour Femme, prove that the brand's DNA is an endless source of inspiration for creating memorable, emotional perfumery.

Getting acquainted with Roberta di Camerino perfumes is an immersion into the world of bold Italian aesthetics, where each bottle holds not just a fragrance, but a piece of the legend that began with a revolutionary velvet bag. It's a choice for those seeking character, history, and undisguised passion in perfumery.