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Scents by MOST is a bold, new fragrance brand from the United States that made a splash in 2023. Despite its youth, the brand has already garnered a loyal following thanks to its unconventional approach to scents and daring concepts. Unafraid to combine the seemingly incompatible—physics and coziness, gourmand notes and forest freshness—Scents by MOST creates compositions you'll want to explore and return to again and again.
The brand's name translates to "Scents from the Majority," but behind it lies a deep idea—to create perfumery that is understandable and relatable to everyone, yet unique. The DNA of Scents by MOST is built on contrasts: rigorous scientific theories intertwined with the warmth of home, abstract concepts turned into tangible scents. The brand draws special inspiration from astronomy, physics, and the culture of coffee shops and cozy desserts.
The entire Scents by MOST range is logically divided into collections, each with its own unique theme. The most recognizable is the Physics & Astronomy Collection, where famous scientific concepts (relativity, string theory) are given aromatic form. For instance, String Theory is a complex, multifaceted scent that seems to make you ponder the harmony of the universe. And Relativity is an unexpected woody-spicy mix inspired by Einstein's work.
For lovers of gourmand and cozy scents, the Cafe Collection was created. Here, the atmosphere of a favorite coffee shop reigns: warm coffee, crispy pastries, and sweet desserts. Particular favorites include Vanilla Velvet—a soft vanilla veil, Almond Biscotti—crunchy almond cookies, and Macchiato—an invigorating coffee accord with cream. Outside the collections are distinctive unisex compositions such as Forbidden Forest (mysterious forest moss and berries) and Fireside (smoky and warming, like a winter bonfire).
Among the brand's most popular fragrances, compositions from both collections consistently lead. Besides those mentioned, a true hit is Pumpkin Gourmand—an autumn fairy tale with pumpkin pie, cinnamon, and condensed milk. It sells out instantly during the Halloween season, but fans admit they are ready to wear it all year round. Also breaking into the top is Spring Breeze—a light green scent with notes of lily of the valley and wet grass, bringing a breath of freshness to the brand's lineup. Film art is also present: For the Camera—a creative scent inspired by old film reels and retro studios.
Scents by MOST is an ideal choice for those seeking unconventional, memorable fragrances without unnecessary pretension. The brand does not position itself as a luxury giant, but the quality of execution and originality of ideas are top-notch. The price segment is affordable niche, making these perfumes an excellent option both for a first introduction to niche perfumery and for expanding the collection of an experienced enthusiast. The brand actively supports the community: on forums and social media, women discuss their "discoveries" from the line, compare longevity and sillage, and speculate which scientific term will get an aromatic embodiment next season.
According to reviews, Scents by MOST offers balanced longevity—from 4 to 7 hours depending on the concentration and specific composition. The sillage is moderate, but many scents (especially gourmand ones from the Cafe Collection) leave a noticeable trail. The brand uses high-quality synthetic and natural ingredients, so notes unfold gradually, like in expensive niche houses. For a young brand founded just two years ago, this is an impressive start that perfume critics and bloggers have already noticed.
If you love thematic collections, intellectual references, and also adore cozy gourmand fragrances, Scents by MOST definitely deserves your attention. The brand proves that modern perfumery can be both deep and accessible, scientific and warming. Start your acquaintance with bestsellers, such as Fireside or Spring Breeze, and you'll understand why this name is on everyone's lips among those following industry news.
| Number of fragrances | 39 |
| Collections (2) | Cafe Collection, Physics & Astronomy Collection |
| Segment | Natural perfumery |
| Founded | 2023 |
| Official website | https://scents-by-most.square.site/ |
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