Brand «Kelly & Jones»

DNA and History of the Kelly & Jones Brand

Founded in 2012 in California, the Kelly & Jones perfume house is a unique phenomenon on the niche scene, where the world of exquisite perfumery meets the culture of winemaking and distillation. The brand's founder, Kelly Jones, being a sommelier and perfume enthusiast, asked herself: why not create fragrances that capture the soul of a magnificent wine or an exquisite cocktail? Thus, the brand's philosophy was born — to create intelligent, complex, and incredibly atmospheric unisex fragrances inspired by the hedonistic pleasure of drinks.

With deep knowledge in wine, Kelly Jones strives to translate the organoleptic experience from a beverage into a perfumed form. Her fragrances are not literal imitations of the smell of wine or mezcal, but artistic interpretations of their character, terroir, and the emotions they evoke. This intellectual and sensual approach immediately set Kelly & Jones apart from other niche brands, offering connoisseurs a truly new and exciting olfactory territory to explore.

Interesting Facts and Philosophy

The brand became a true pioneer in the hybrid category of "drink-inspired perfumery." Kelly Jones personally collaborates with small, cult wineries and spirit producers to study the process of creating a drink from vine to glass. For example, to create the fragrance Terroir, she immersed herself in studying specific vineyards to capture the very spirit of the land in perfumery — the rocky soil, damp moss, and dry grass.

Each collection is a separate chapter in this aromatic enology. The Mezcal Collection is dedicated to the magic of agave and smoky mezcal, while the Crush Collection focuses on the pure essence of individual ingredients, such as rose or cabernet. The Blends Collection offers more complex, multifaceted compositions. The brand has also received recognition in publications such as Vogue, Forbes, and Wine Enthusiast, highlighting its unique status at the intersection of two luxury industries.

Iconic Fragrances and Bestsellers

Acquaintance with Kelly & Jones perfumery often begins with its hits. The undisputed bestseller and flagship of the brand is considered to be No. 3 Notes of Cabernet. This fragrance masterfully conveys the atmosphere of a wine cellar: the juiciness of dark berries, the velvety feel of leather, and the woody oak note of aging. It has become iconic for those seeking not a sweet, but an intelligent, mature, and sensual perfume.

Equally popular is the refreshing No. 2 Notes of Riesling, which smells like a glass of chilled white wine with notes of pear, peach, and linden blossoms. For lovers of more exotic and smoky chords, the favorite is Mezcal Blanca — a fragrance where the smoke of roasted agave, juicy melon, and spicy greenery intertwine. These top fragrances perfectly illustrate the diversity and depth of the house's perfume catalog.

Perfume Style and Impressions

The recognizable handwriting of Kelly & Jones is a dry, textural elegance. In her fragrances, you will rarely find cloying sweetness or simple floral bouquets. Instead, you will find chords of damp earth, oak barrels, smoke, leather, juicy fruits with a mineral tartness, and spicy herbs. The brand's fragrances have a characteristic, moderate longevity and evolve on the skin like a good wine, unfolding gradually and changing shades over time.

Fan reviews often note that Kelly & Jones perfumes are fragrances for special moments and moods. They require attention to themselves, evoke associations and stories. Earth or its oil version Earth Perfume Oil will perfectly suit those who adore petrichor, the smell of the forest after rain, and naturalistic, meditative compositions. This is a choice for self-confident people who value unconventional beauty and depth in perfumery.

Collections and How to Choose Your Fragrance

Navigating the Kelly & Jones catalog is intuitive thanks to the clear division into collections. If you are a beginner and want to feel the very essence of the brand — pay attention to the numbered series "Notes of..." from the Blends Collection. For experimenting with pure raw materials, the Crush Collection is ideal, such as the transparent and romantic Notes of Rose. And if your soul craves adventure and warm, smoky shades — boldly explore the Mezcal Collection.

The brand also offers perfume oils, such as Fruit Perfume Oil, which have a closer contact with the skin and an intimate sillage. Kelly & Jones continues to surprise fans by releasing limited editions, like the rich Notes of Cabernet Reserve, strengthening its reputation as one of the most original and conceptually refined perfume houses of our time.