Brand «Selection Excellence»

History and Philosophy of Selection Excellence

Selection Excellence is a Russian niche perfume house founded in 2016 by the duo Maria and Andrey Borisov. From day one, the brand presented itself as a project for discerning connoisseurs seeking to go beyond mass-market offerings. The brand's philosophy is built on principles of minimalism, purity of form, and depth of content: the fragrances do not have poetic names, but are designated only by numbers. This is a deliberate decision aimed at freeing perception from preconceived associations and allowing the note composition to speak for itself.

Creative director Maria Borisova personally oversees the creation of each perfume, collaborating with talented perfumers whose names often remain behind the scenes. The production of the perfumes is located in Belgium, ensuring access to the highest quality ingredients and adherence to strict European standards. This approach—a Russian soul in European execution—has become the brand's hallmark, harmoniously combining Slavic sensuality with international craftsmanship.

Interesting Facts and Features

Selection Excellence is actively involved in cultural and social dialogue, which sets it apart from many competitors. As early as 2017, the brand released a limited edition fragrance in collaboration with the charity fund "AIDS.Center," dedicated to World AIDS Day. This step showed that perfume can be not only a luxury item but also a tool to support important public initiatives.

Creative partnerships are another strength of the house. A bright example is the fragrance Selection Excellence - No 75 Selection Excellence & Kateillustrate, created together with popular illustrator Katya Kudryavtseva (Kateillustrate). This gourmand perfume with notes of caramel, cinnamon, rum, and honey has become a cult favorite for lovers of sweet, cozy, and very evocative compositions.

Special attention deserves the collection Abrau, born in partnership with the famous winery Abrau-Durso. The fragrances in this line, such as Cuvee Abrau and Nastroenie Abrau, masterfully convey the sparkling elegance and festive mood of sparkling wines, offering a unique olfactory experience.

Fragrance Collections of Selection Excellence

The core of the catalog is an extensive numbered collection of unisex fragrances, which already comprises over three dozen items. This format provides incredible freedom of choice and allows everyone to find their unique scent code without being tied to gender stereotypes or ready-made narratives. From fresh and airy to deep and oriental—the range of moods is incredibly broad.

In addition to the main line, the brand regularly delights fans with special projects and limited releases, such as the already mentioned Abrau collection. Selection Excellence consistently develops its universe, expanding the range with skincare and home fragrances, to surround its clients with an impeccable atmosphere in every detail.

Most Popular Fragrances of the Brand

Among the diversity of numbers, true public favorites have emerged, often recommended for first acquaintance with the brand. For example, Selection Excellence - No 5 is appreciated for its perfect balance between freshness and warmth, making it a universal companion for every day. And No 17 is renowned for its complex structure and impressive, memorable sillage.

No less in demand are No 3 and No 11—they are often called must-haves in the collection of a niche perfume enthusiast. For those seeking bold and unconventional combinations, the intellectual No. 52 or the mysterious No 14 will be discoveries. And, of course, the collaborative No. 75 remains an object of desire for all lovers of delicious gourmand accords.

What is Said About Selection Excellence Fragrances

Reviews of Selection Excellence perfumery unanimously note its excellent longevity and sillage quality. Users share that many fragrances confidently last on the skin for 8-10 hours, gradually and gracefully unfolding, as if telling their story chapter by chapter. This is a characteristic sign of attention to concentration and selection of raw materials, inherent to true niche perfumery.

Discussions often emphasize the versatility and "unostentatious" elegance of the perfumes—they are appropriate both in a business environment and on a romantic date. Critics and perfume bloggers recognize Selection Excellence as one of the flagships of Russian niche perfume, which has managed to win the love and trust of the most demanding audience. On thematic forums, detailed reviews of practically every number can be found, making immersion in the brand's world an engaging and conscious journey.