The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
The world first encountered No. 52 by Selection Excellence in 2018. A unisex fragrance rooted in the spicy and east families. In eau de parfum — and that's all it takes to fall in love.
Brand country — Russia, with its deep-rooted relationship with the fragrance industry. No. 52 Selection Excellence — the choice of those who appreciate depth and character in every detail.
The fragrance is highly persistent and lasts on the skin for up to 8–10 hours, gradually revealing its notes and allowing you to enjoy the full bouquet throughout the day
The scent is clearly present near you, but it does not fill the entire space
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The scent of No. 52 evolves as a layered story, where accents shift with precision and warmth. The creative approach of Selection Excellence is recognizable from the opening to the final trail. No excess details, only what works, and the fragrance holds its character from opening to trail. Eau de parfum keeps the depth and body this composition needs.
From the first breath you meet cardamom-peppery opening notes: Pink pepper and Tobacco. Exactly these 2 notes form voluminous spicy depth that is impossible to miss.
In the middle phase you sense Cocoa, Tobacco Flower, Tonka bean and Vanilla carrying a velvety vanilla-coffee direction.
The accord architecture is shaped by these accords: Gourmet, Floral, Wood and Spicy without random overlap. The gender direction is unisex, which clarifies the composition character.
From the group perspective the structure relies on Spicy, Wood, Gourmet and Floral. It also reaches into Mineral and Sweet. At family level the composition sits in East and Spicy.
In summary No. 52 reads as a cohesive composition — the first stage creates momentum, the central phase adds depth, and the base secures the trail. These are the scent structures best experienced through real development.
| Gender | Unisex |
| Brand | Selection Excellence |
| Segment | Premium perfumery |
| Country | Russia |
| Website | http://www.selexcellence.com |
| Year of production | 2018 |
| Status | Produced |
| Concentration | Eau de parfum |
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