Brand «Sergey Gubanov»

Russian Actor's Perfume: From the Theater Stage to the Bottle

Sergey Gubanov perfumes are a unique example of how an actor's personal charisma and creative vision are reborn into perfumery art. The brand, founded in 2015 by Russian theater and film actor Sergey Gubanov, quickly moved beyond typical "celebrity perfume," gaining recognition as an independent and thoughtful niche brand. The main idea of the house is to tell the story of Russia through scents, using recognizable, almost native accords: currant, birch, cedar, pine needles.

Sergey Gubanov himself serves as the creative director and face of the brand, infusing each composition with a part of his worldview. His ideas are brought to life by talented perfumers — Victoria Kushnerova and Alexey Khrentsov, whose professional touch is felt in harmonious and high-quality compositions. The brand's symbol is the white elephant — in Siamese culture, a sign of harmony, wisdom, and luck, reflecting the aspiration to create fragrant formulas that bring joy and emotional response.

Journey Through Scents: From First Steps to Fairy-Tale Inspirations

The starting point in 2015 was the classic gendered fragrances Sergey Gubanov for Him (woody-leathery) and Sergey Gubanov for Her (spicy). Already in 2016, at the largest perfumery exhibition Intercharm, the brand made a loud statement with a whole array of new releases, demonstrating genre diversity: from the fruity-gourmand Heart and aquatic Rain to the spicy hit Whiff.

A special place in the house's perfumery chronicle is held by the collaboration with singer Dmitry Fomin — the fragrance Sooka, which became one of the most discussed. Its complex bouquet of fruits, spices, and tobacco continues to win hearts. Later, more conceptual works appeared in the catalog, such as the fougère Caravan and the gourmand Breath.

Creative exploration led the brand to literary origins. In 2020, extracts inspired by Pavel Bazhov's fairy tales were presented: the mysterious Stone Flower and the powerful Danila Master. These fragrances showed that Sergey Gubanov is not afraid to experiment with formats and stories, delving into the world of perfumery storytelling.

Key Scents and Style: What to Try First

The perfumery style of the house can be characterized as emotional, accessible, and yet possessing its own identity. Sergey Gubanov fragrances are often distinguished by good longevity and a recognizable sillage, as noted in fan reviews. The brand successfully works in different genres — from fresh and green (Green, Start) to deep and spicy-woody (Costume, Rich).

For a first introduction to the brand, bestsellers are often recommended: the versatile and seductive Whiff, the bright and fruity Heart, as well as the cult collaboration perfume Sooka. These compositions reflect the key facets of the brand's DNA: connection to Russian nature, attention to raw material quality, and the desire to create perfumery with character.

In addition to personal fragrances, the house is developing other directions, releasing interior perfumes and skincare under the brand Russo Fabelo, making its creative universe even more cohesive and multifaceted.