The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
The famous fragrance brand Shantara originates from Switzerland. Shantara fragrances are natural and organic. Switzerland has long been considered a benchmark for quality products and a model of respect for natural resources.
Today, the unparalleled Shantara collection includes three luxurious perfumes that are truly "living scents." They constantly change and resemble flowers that gradually open and enchant with their delightful fragrances. The collection includes Isiris, Shaman, and Reve Etoile.
The release of the first legendary perfume, Reve Etoile, dates back to 2008. The world of secrets and charm of this perfume is close to the origins, where ancient traditions meet the true purity of ingredients. The fragrance will be remembered for the woody scent of sandalwood and patchouli leaves.
The year 2009 saw the release of the second perfume from the collection, Shaman, dedicated to men. The creator included it in the woody-fougère category of scents. It will captivate with the sound of rich sage, gentle vanilla, and the chord of bright ylang-ylang.
The third and final fragrance of the collection, Isiris, was presented in 2010. This inspiring, picturesque scent is filled with sunlight; it seems to transport its wearer to a paradise oasis and envelops them in warmth and tenderness.
Shantara scented water has no analogues, and it would be absurd to compare it with perfumes made on a synthetic base, because these two categories exist in different worlds.
The Shantara perfume bottles were designed by the famous calligrapher Jigme Douche. He managed to combine the jewelry technique used in stone cutting, the transparency and purity of dew drops, and the shape of domes. All this symbolizes spiritual purification. The components for the perfumes consist of 98% plant extracts and tinctures.
The SHANTARA brand is certified by world-renowned organizations Cosmbio and Ecocert, which monitor the quality of cosmetic and BIO products.
| Number of fragrances | 3 |
| Collections (0) | |
| Segment | Natural perfumery |
| Founded | 2008 |
| Official website | http://www.parfumshantara.com |
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