Niche perfumery vs mass market: is it worth overpaying?
Two bottles stand side by side. One asks a modest sum, the other several times more expensive, and t...
Since 1998, the Too Faced brand has earned a reputation as a trendy, daring, modern, and stylish label. The same words can describe the company's creator, Jerrod, whose personality is embodied in the brand. This is reflected in the unique cosmetic formulas, bold packaging, and highly original shade names.
Jerrod began his journey into the world of makeup and beauty 11 years ago, having been well-known and in demand in Beverly Hills. Realizing that among existing brands and cosmetic names he sometimes couldn't find the right products or shades, he started experimenting and creating his own blush and eyeshadows. These small experiments surprisingly pleased his famous clients. Madonna was one of the first to appreciate Jerrod's cosmetics.
In the fashion world, the name Too Faced is synonymous with glamour and style. However, Too Faced not only sets fashion trends but also collaborates with the television and film industry. Hollywood makeup artists use the brand's products for famous series and shows. The brand is also credited with the stunning makeup of individual Hollywood celebrities on the red carpet.
The brand's founder began his business journey by creating plastic cups. Now, the ever-growing line of gorgeous blush and eyeshadow shades is complemented by high-tech products like Lip Injection, a lip plumping product, innovative cosmetics such as Liquid-Eye, and simply stylish, memorable cosmetic sets. The brand generates particular interest with its packaging, which is not only convenient and highly practical but also memorable, bright, fun, and with a sense of humor on every box.
The leader of Too Faced, its creator and inspiration Jerrod, infects others with his enthusiasm and energy. His personality fully embodies the brand's concept. In 2005, the extraordinary, luxurious composition Love Hangover was released. The fragrance, true to the brand, is designed for stylish, daring, glamorous, and fashionable women.
| Number of fragrances | 3 |
| Collections (0) | |
| Segment | Premium perfumery |
| Founded | 2005 |
| Official website | https://www.toofaced.com |
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