Brand «Usual Parfums / Scentlab»

The perfume world of Indonesia has given us many unique brands, and Usual Parfums / Scentlab is one of the brightest representatives of the new wave. Founded in 2020, this house immediately made a name for itself with a bold approach to fragrances. The brand name is a play on words: "ordinary" perfume is reimagined through the lens of a laboratory experiment (Scentlab). The philosophy of Usual Parfums is built on contrast: familiar notes sound unexpected, and classic genres get a modern interpretation. It is a niche brand creating unisex fragrances in eau de parfum concentration that offer a sense of freshness and individuality.

History and Birth of the Brand

Indonesia is a country with rich natural resources and centuries-old traditions of using fragrances. It was here, at the intersection of culture and modernity, that Usual Parfums was born. In 2020, a team of enthusiasts decided to create fragrances that would be understandable to everyone, yet not banal. They wanted perfume to become not just an accessory, but a part of a lifestyle. Thus, a line was born where each bottle is a small laboratory of ideas. The brand quickly became popular with the younger generation for its affordability, creativity, and high quality of execution.

Collections: From UN/USUAL to Persona

The brand's portfolio consists of two key collections, each with its own character. The first – UN/USUAL – is dedicated to unexpected combinations and bright contrasts. Here you can find memorable compositions such as Eau de Steeze – a relaxed and cool aquatic fragrance, or Smells Like Victory – an energetic unisex scent inspiring victories. The second collection – Persona – is deeper and more psychological. It explores different facets of personality through fragrances. For example, Unusual Orris with iris root and violet is for intellectuals, while Friday Night is a playful and sensual option for evening outings.

Bestsellers and Cult Fragrances

Among the many successful releases, several stand out and have become signature scents of the brand. Bergamore Limited Edition – a limited series where bergamot plays the main role, framed by woody and spicy notes. Rose Supreme – a royal rose in a modern interpretation: fresh, tart, with hints of lychee and musk. And Citrus & Tonka – the perfect balance between citrus freshness and sweet tonka vanilla. If you want to get to know the brand, start with these fragrances – they most fully reflect its DNA.

Style and Quality: What Reviews Say

Users note that Usual Parfums offers good longevity and sillage for the niche segment. The fragrances in eau de parfum concentration (Extrait de Parfum) last 6–8 hours on the skin, and can remain on clothes the next day. Reviews often praise the unusual names and visual design of the bottles – minimalist, with an emphasis on color and shape. This is an excellent choice for those looking for a perfume with character, without overpaying for a hyped name. The brand positions itself as accessible luxury, making it attractive to young women and girls who want to stand out.

Indonesian Spirit in Every Bottle

One of the main features of Usual Parfums is the use of local ingredients and inspiration from the nature of Indonesia. Although the compositions lack obvious ethnic notes (the brand is oriented towards the international market), a feeling of tropical freshness and spiciness slips through in scents like Jasmine Bouquet – a delicate but lasting bouquet with jasmine, or One Of A Kind – a unisex with hints of grapefruit and cedar. The brand's creators love to experiment, mixing classic European notes with exotic accents, achieving a harmonious and memorable result.

Who Is Usual Parfums For?

The brand is oriented towards unisex, meaning its fragrances can be worn by both women and men. However, thanks to fresh, floral, and fruity accents, many compositions sound particularly feminine. Away Days – a light and airy option for travel, and Rose Supreme – more intense and seductive. If you love when perfume completes your look and draws compliments, check out the berry-musk and woody-spicy versions of the brand. Usual Parfums fits perfectly into everyday life: for work, a walk, or a date – the brand has a scent for any occasion.

Why You Should Pay Attention to This Indonesian Brand

Usual Parfums / Scentlab perfumery is a great example of how a young brand can make a mark on the world stage. Affordable price (relative to the niche segment), high quality, longevity, and an original approach to compositions make it attractive to connoisseurs. Plus, it's an opportunity to experience Indonesian culture through its scents. Try one of the bestsellers, and you'll understand why this brand has quickly found fans around the world.