Perfumery and time travel: retro fragrances and their history
Some bottles work like a ticket to another decade. You lift the cap — and suddenly it's the jazz of ...
Immerse yourself in the world of Novae Plus — a French brand that since 1999 has been giving women a sense of celebration and elegance. Its philosophy is built on a simple yet brilliant idea: perfume is not just a fragrance, but a stunning accessory, a small work of art that you want to hold and show off. In Latin, Novae Plus means "new stars," and this name perfectly reflects its essence — every bottle and fragrance here is designed to make its wearer shine and unique.
Founded in the late 1990s, the brand quickly won the hearts of connoisseurs by offering an alternative to strict luxury perfumery. Its creators bet on emotion, accessibility, and impeccable aesthetics. Behind Novae Plus fragrances are talented perfumers, such as Christian Louis and Charna Ethier, who embody the lightness, romance, and joyfulness characteristic of French style in their notes.
The true hallmark of Novae Plus is its incredible, meticulously crafted bottle design. The brand is rightly called the king of "perfume jewelry." Every bottle is a miniature sculpture: elegant glass adorned with Swarovski crystals, intricate metal ornaments, floating butterflies, delicate flowers, and curls. For example, the Sunny Garden collection features bottles entwined with metal roses and butterflies, as if fluttering in a sunlit garden. This approach turns perfume buying into acquiring an exquisite decoration for the vanity table.
This emphasis on design makes Novae Plus fragrances a wonderful gift for any occasion. Bottles from collections like Jolie Jolie or Miss Caty Cat look so festive and luxurious that they bring joy even before the first press of the dispenser.
The brand skillfully creates entire worlds through its thematic collections. Each line is a separate story. The romantic and playful fragrances of Miss Caty Cat speak of feline grace and charm. The C’est Soirée collection is designed for evening outings, promising elegance and attention. Spring’s Love Melody is a hymn to spring and awakening feelings, while Sunny Garden transports you to the sunniest blooming garden. The Jolie Jolie collection embodies the very idea of loveliness and tenderness.
Among all the variety, bestsellers that have become the brand's signature particularly stand out. Trevi Fountain is a fresh, aquatic fragrance reminiscent of the coolness of the Roman fountain. The sensual and warm Noble Gold captivates with the nobility of oriental notes. The delicate and coquettish Pink Diana is a favorite among floral compositions. And the citrus freshness of Azure Blue or the juicy sweetness of Light Orange is perfect for summer.
The perfume style of Novae Plus is primarily positive emotions and lightness. The brand specializes in feminine, rarely unisex, fragrances dominated by juicy fruity, delicate floral, and clean fresh accords. You won't find heavy, dense orientals or complex leathery trails here. Instead, there are clear, joyful bouquets, as in the playful Chic Pink or vibrant Shiny Red. These perfumes are created for daily wear to lift the mood of their wearer and those around them.
Reviews from brand enthusiasts often note that for its affordable price category, Novae Plus fragrances demonstrate quite decent longevity — on average from 4 to 6 hours on the skin. Many compositions, especially from lines like C’est Soirée, leave a soft but noticeable sillage. They are not meant to "overwhelm" with projection, but they guaranteedly provide a trail of elegance and freshness. These perfumes are ideal for the office, meetings with friends, or a romantic stroll — they are unobtrusive but always perceptible.
Today, Novae Plus remains true to its original mission — making the luxury and beauty of perfume art accessible. This is a brand for those who believe in the magic of details, love to experience aesthetic pleasure, and value in perfumes not only the scent but the complete image. It proves that true French perfumery can be democratic, playful, and incredibly beautiful, like that very "new star" on your vanity table.
| Number of fragrances | 72 |
| Collections (6) | C’est Soirée, Grand Duchess, Jolie Jolie, Miss Caty Cat, Spring’s Love Melody, Sunny Garden |
| Segment | Premium perfumery |
| Founded | 1999 |
| Official website | http://www.novae-plus.com |
Some bottles work like a ticket to another decade. You lift the cap — and suddenly it's the jazz of ...
We are used to thinking of perfume as pure art: the perfumer's inspiration, a beautiful story, a bot...
You spritzed your favorite perfume in the morning, but by evening your skin smells like a different ...
Join the Fragsi community and get access to all its features