Shalimar: the history of the first amber fragrance
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Wow! Joop!, unveiled in 2017, is officially considered a masculine fragrance, rooted in the fern and east families. Perfumer Christophe Raynaud left a distinct mark on this composition. From the Wow! collection; released as eau de toilette.
The birthplace of this fragrance — Germany, a place with a refined nose. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
The fragrance is highly persistent and lasts on the skin for up to 8–10 hours, gradually revealing its notes and allowing you to enjoy the full bouquet throughout the day
The scent is clearly present near you, but it does not fill the entire space
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The olfactory structure of Wow! is built as a living composition, where layers reveal themselves without rush and without gaps. The style of Joop! is evident in the way notes appear and fade. No excess details, only what works, and the structure feels complete all the way through. Eau de toilette sets the depth and body this composition needs.
At olfactory-group level the profile is anchored in Citrus, Spicy, Green and Balsamic. It also reaches into Floral, Wood, Musk and Gourmet. At family level the scent maps to East and Fern.
From the first breath you catch sparkling citrus first notes: Bergamot, Cardamom and Violet leaf.
At the core of development you notice Fir Resin, Geranium and Vetiver keeping a resinous meditative direction.
The accord profile is built around these accords: Balsamic, Citrus, Gourmet and Floral forming a compact and readable structure. Additional accords such as Musc, Wood and Spicy enrich the profile without taking over. The profile is masculine, which clarifies the composition character.
Overall Wow! holds a coherent structure — the start forms character, the heart develops the core line, while the drydown anchors the memory. These are the fragrances best judged through real development.
| Gender | Male |
| Brand | Joop! |
| Segment | Luxury perfumery |
| Country | Germany |
| Website | http://www.joop.com |
| Year of production | 2017 |
| Status | Produced |
| Concentration | Eau de toilette |
| License holder | Coty Inc. |
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