The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
The new cosmetic and perfume brand Senke was founded by Priska Sarramеa, a veteran of the beauty industry who worked for Carolina Herrera, Gucci, Escada. The core idea of Senke was to create a line of organic cosmetics that would meet new environmental safety requirements. Natural plant substances are used in the production of products. All products are environmentally certified.
The new fragrance Bois Contre Soi was created in accordance with the brand's philosophy, i.e., it is an eco-friendly product based on natural ingredients and is presented as "an authentic organic product with a rare composition." The author of the Bois Contre Soi fragrance is perfumer Vincent Ricord. The fragrance is based on "milky shades and woody notes, adorned with a trail composed of notes of magnolia and Bulgarian rose."
| Number of fragrances | 1 |
| Collections (0) | |
| Segment | Natural perfumery |
| Founded | 2007 |
| Official website | http://www.senke.com |
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