Veronica Casanova Marano

Meet Veronica Casanova-Marano, architect of scents

Veronica Casanova-Marano is a name that has become synonymous with success in the world of affordable perfumery. As a perfumer for the global company IFF, she has a unique talent for creating fragrances that resonate with millions. Her career, which began in the late 1990s, is a remarkable journey of a master whose creations have defined and continue to define the perfume landscape of Latin America and beyond, making exquisite scents part of everyday life.

From the first notes to a perfume icon: career path

Veronica created her first signature works for the legendary Brazilian house O Boticario. The fragrances Accordes, Uomini, and the iconic Coffee Man marked the beginning of a fruitful long-term partnership. It was here that she honed her signature style, and her ability to understand the demands of a wide audience made her an indispensable creator for mass-market brands.

Signature style and the perfumer's best creations

Veronica Casanova-Marano's style is characterized by her masterful use of bright, emotional accords. She skillfully works with juicy fruity, delicate floral, and sensual oriental notes to create compositions that instantly lift the mood. Her best perfumes are true bestsellers, loved by generations. Among them are the romantic Lily Essence with gardenia, the playful Floratta Rose, and the sweet Elysée Blanc.

Her talent extends far beyond a single brand. She gave life to the bold watermelon freshness of Playing in a Field of Watermelons for Quem Disse Berenice, created the mysterious Noir de Nuit for L'Bel, and the luxurious JLuxe for Jennifer Lopez. Each of her creations is a story told through scent.

Brands and collaborations: the master's portfolio

Veronica's portfolio is impressive in its scope and speaks to the high level of trust in her professionalism. In addition to her long-standing collaboration with O Boticario, she has created fragrances for its subsidiary brand Quem Disse Berenice, the Peruvian brand L'Bel, and the Brazilian brand Eudora. Her work for global giant Avon, such as the airy Surreal Sky and the glamorous Far Away Glamour, has confirmed her status as an international perfumer.

Contribution to the industry and legacy

Veronica Casanova-Marano is more than a perfumer. She is a guide to the world of fragrances for a huge audience. Working from her native Novo Mundo in Brazil, she makes an invaluable contribution to the democratization of perfumery, proving that the high art of creating scents can and should be accessible. Her latest works, such as the contemporary fougère Arbo Botanic, show that she continues to evolve alongside the industry, remaining one of the most influential "noses" in the mass market segment, whose fragrances garner rave reviews and become the subject of heated discussion in the perfumery community.