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Quem Disse Berenice is not just a perfume house, but a sensual message from Brazil, where scent becomes the language of emotions. Founded in 2012 by journalist Andrea Martins, the brand was born from her personal passion for perfumery and desire to express the endless beauty and contrasts of her native country through scents. The name, translating from Portuguese as 'Who said, Berenice?', refers to the image of a free and dreamy woman, and each phrase in the perfume names is a line from a personal diary, full of light and love for life.
From the very beginning, Andrea set an ambitious goal: to create high-quality niche perfumery of international caliber, but with an undeniably Brazilian soul. Her approach, combining deep personal involvement and collaboration with the world's best perfumers, quickly bore fruit: already in 2013, the fragrance Gabriela Mel e Pimenta won the prestigious Brazilian perfume award. This success established Quem Disse Berenice as one of the brightest and most respected representatives of the new wave of Latin American niche perfumery.
The brand's philosophy is built on the idea of storytelling. Each bottle is a story encrypted in notes. The long, melodic names, often duplicated in English and Portuguese, are not marketing, but a key to perception. They instantly transport you to a specific moment or image: be it the weightlessness of clouds underfoot in nuvens dançam sob meus pés or the bold mischief of childhood in The Girl Who Stole Cherries.
Andrea draws inspiration from literally everything: from Brazilian literature (the fragrance Gabriela is named after the heroine of Jorge Amado), from juicy tropical fruits, from the sound of the ocean, and even from the shades of the sky over Rio. This connection with local color does not make the scents an exotic curiosity, but rather enriches their universal language with accents of joy, warmth, and carefreeness understandable to everyone.
To realize such complex and emotional ideas, Andrea Martins attracts stars of the global perfume industry. A whole galaxy of outstanding perfumers has worked on Quem Disse Berenice fragrances, each bringing a particle of their genius. The sunny citrus symphony O Lado Doce Da Laranja was created by the talented Veronica Casanova Marano.
The delicate, almost watercolor freesia and peony in the hit The Pink Side of Life are the work of the sensitive Olivier Gillotin. And the depth and philosophical contemplation of the cult A Sheep Up There In Black were given by the famous Sonia Constant. This collaboration guarantees impeccable quality of compositions, where complex note pyramids are perfectly balanced.
Immersion into the world of Quem Disse Berenice should begin with its bestsellers, which best reveal the spirit of the brand. For those seeking a sensual, warm, and slightly spicy scent, the benchmark is Gabriela Mel e Pimenta – where honey and tobacco gently embrace with a pinch of pepper, creating an image of a passionate and charismatic woman.
Connoisseurs of juicy fruity chords must try The Girl Who Stole Cherries (A Menina Que Roubava Cerejas) – it's a virtuoso play of ripe cherry, mimosa, and vanilla, sounding both playful and refined. And for those dreaming of a walk through a blooming garden, My Secret Garden is Greener is ideal – green, fresh, filled with damp earth, grass, and peony buds.
Special attention deserves the scents that have become the brand's hallmark thanks to their unique sound. A Sheep Up There In Black (Uma Ovelha Pra La De Negra) is a deep, resinous-leather perfume with smoky and balsamic notes, breaking stereotypes about 'light' Brazilian scents. And Dive Into The Blue Sky (Mergulho Num Ceu Azul) gives a feeling of complete freedom and serenity through a combination of sea breeze, musk, and pure clary sage.
The aesthetics of Quem Disse Berenice is a holistic world. The recognizable bottles with square cross-section and matte cap, resembling a precious stone, were designed by the famous Brazilian artist and designer Nonu Garcia. Minimalist packaging, signature font, and pastel color palette – everything works to create the image of a modern, artistic, and thoughtful brand.
Quem Disse Berenice is a choice for those seeking in perfumery not just a scent, but an emotion, a story, and a connection with another world. It is perfumery that is not afraid to be lyrical, sincere, and inspiring, proving that under the hot Brazilian sun, not only samba rhythms are born, but true masterpieces of olfactory art, understood and loved all over the world.
| Number of fragrances | 27 |
| Collections (0) | |
| Segment | Massmarket perfumery |
| Founded | 2012 |
| Official website | http://www.quemdisseberenice.com.br/Pages/bemvindo.aspx |
| License holder | Grupo Boticario |
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