The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Johan B is a French perfume house founded in 2000 with the mission of making sophisticated fragrances accessible to every woman.
In 2005, the brand launched Beaute, an eau de parfum that celebrates feminine beauty and sensuality.
This women's fragrance belongs to the floral and fruity families.
It was created for romantic, sexy, and confident flirts who want to emphasize their natural allure.
Beaute opens with a vibrant citrus-and-berry accord, followed by a delicate bouquet at its heart.
The fragrance's trail is barely perceptible, making it ideal for intimate and everyday occasions when you want to enjoy the scent just for yourself.
If you liked Beaute, take a look at Cacharel Amor Amor L'Eau (2016), Oriflame Petal Quartz, and Cacharel Amor Amor L'Eau. These compositions share a similar floral-fruity character.
Official brand website: http://www.erbolario.com.
The fragrance has very low longevity and lasts only about 1 hour on the skin, leaving only a light, barely perceptible trail
The scent exists only for you—no one around you will notice it
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The fragrance pyramid of Beaute is harmonious and multi-layered. The top notes feature juicy citrus fruits and berries: grapefruit, blood orange, tangerine, and black currant.
At its heart blooms a bouquet of white and pink flowers: freesia, jasmine, lily of the valley, and rose. The base is composed of warm, enveloping notes: amber, tonka bean, musk, and vanilla.
This composition leaves a sweet, powdery trail with a subtle citrus bitterness.
| Gender | Female |
| Brand | Johan B |
| Segment | Massmarket perfumery |
| Country | France |
| Website | http://www.geparlys.com/intro.php |
| Year of production | 2005 |
| Status | Produced |
| Concentration | Eau de parfum |
| License holder | Geparlys |
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