Behind the famous names of cult perfume brands often lies an equally interesting business structure. Alticor is exactly such an example: it is an international holding company that owns licenses for the production and distribution of perfumes for a number of prestigious brands, including the key one for its portfolio — Laura Mercier.

Alticor and the World of Perfumery

Alticor's role in the beauty industry is unique. The company does not create perfumes from scratch, but acts as a strategic rights holder, taking on the management of perfume lines for well-known brands. This allows brand rights holders to focus on their core expertise, entrusting the development and promotion of fragrances to specialists at Alticor. This approach ensures high standards of quality and smart positioning on the global market.

Brand Portfolio and Perfume Hits

The flagship of Alticor's perfume portfolio is the brand Laura Mercier. Under its banner, one of the most adored collections of niche perfumery was born — Eau Gourmande. The fragrances in this line are a true ode to gourmands and sweet tooths, turning dessert scents into exquisite perfume compositions. Undoubted hits that have won the hearts of millions are the tempting Eau Gourmande Creme Brulee and the gentle Eau Gourmande Almond Coconut. No less popular are the refreshing citrus notes in Tea Menthe Citron.

Reputation Built on Quality

By managing such iconic fragrances, Alticor maintains a high standard of quality that meets the expectations of premium brand fans. The success of the Eau Gourmande collection is the best proof of this. The company ensures not only production but also smart integration of perfumes into the overall brand DNA, preserving its aesthetics and values. This makes Alticor a reliable partner in the world of licensed perfumery, whose work remains behind the scenes but is always felt in the impeccable result.