About the company HSN

HSN is a significant player in the world of licensed perfumery, known for its ability to turn recognizable names from show business, fashion, and television into successful aromatic brands. The company serves as a bridge between media personalities and the art of perfumery, being responsible for the development, production, and distribution of perfumes under their names.

Brand portfolio and licensing model

Under the management of HSN is a diverse brand portfolio that includes Judith Williams, Kate Walsh, Nicole Polizzi, Twiggy and True Blood. The licensing model allows these iconic figures to present their vision in the form of perfume, and HSN ensures the entire professional cycle—from idea to store shelf.

History in fragrances and iconic collaborations

The history of HSN is the history of its star brands. From the iconic model of the 60s Twiggy to television characters like Nicole Polizzi—the company knows how to capture the spirit of the times. This is especially evident in collaborations with talented perfumers. For example, the fragrances Live Your Dream and Memories of Love for Judith Williams were created by the legendary Pierre Bourdon, and the hit Boyfriend was created by perfumer Marypierre Julien.

Popular fragrances of the company

HSN's portfolio is full of fragrances that have found their buyer. Among the bestsellers, leading are sensual and dreamy compositions by Judith Williams, such as Live Your Dream Rouge Intense and playful Strawberry Champagne. Bright perfumes like Snooki and elegant classics like Twiggy demonstrate the wide range of styles offered by the company.

Quality and positioning

Collaboration with renowned perfumery houses, such as Givaudan, which created the darkly sexy Forsaken for True Blood, speaks to HSN's serious approach to raw material quality and the creative process. The company successfully operates in the democratic segment, making designer fragrances inspired by stars accessible to a wide audience.