Brand «True Blood»

Typically, movies, especially those that viewers like, bring their creators profit from box office receipts. Or, at most, from revenue from disc sales. However, the creators of the very successful vampire series "True Blood", based on a series of novels by American writer Charlaine Harris called "The Southern Vampire Mysteries", decided to go further and created their own fragrance with the name of their series.

It is hardly possible to call this a full-fledged brand, but nevertheless, in 2012, a new fragrance True Blood Forsaken was released with a fairly good exposition. It was developed by the perfume company Givaudan. The release of the new perfume was timed to coincide with the release of the new fifth season of the famous series.

The fragrance was presented not only as a perfume but also as a whole line of fragrant body care products.