Behind the Scenes of Perfume Masterpieces

Laurice & CO is an influential perfume license holder, whose name is behind some of the brightest and most recognizable brands in the world of fragrances. The company specializes in identifying, developing, and promoting unique perfume projects, turning them into coveted treasures for connoisseurs from all over the world. Its activity is a bridge between a creative idea and its global success on the shelves of the best boutiques.

The Art of Perfume Licensing

The main mission of Laurice & CO lies in the strategic management of rights for the production and distribution of perfumery. The company takes on all business aspects: from quality control of raw materials and production to complex logistics and marketing, allowing the brands themselves to focus on creativity and developing their DNA. This model ensures high standards and stability for each brand in its portfolio.

Flagship Brand in the Portfolio

The pride and, in essence, the heart of the company's portfolio is the cult New York brand Bond No. 9. Under the management of Laurice & CO, this brand has flourished, becoming synonymous with luxury, audacity, and boundless love for the Big Apple. Each of its fragrances is an ode to a particular district, street, or spirit of New York, embodied in a unique perfume composition.

Fragrant Hits that Conquered the World

It is under the auspices of Laurice & CO that Bond No. 9 released its legendary creations. Among them are the sensual and mysterious Chinatown, created by the genius Aurélien Guichard, where peony and gardenia intertwine with sesame sweetness. No less popular are the invigorating Madison Avenue and the fresh, marine Liberty Island. These and other hits from the top 10, such as TriBeCa or The Scent Of Peace, have become the brand's hallmark and a benchmark of quality for the industry.

Guarantee of Quality and Premium Positioning

Laurice & CO adheres to a philosophy of uncompromising quality. By working with the best perfumers and using high-quality ingredients, the company ensures that every fragrance released under its management meets the strict standards of the luxury segment. This trust in quality is the foundation of the solid reputation of both the company itself and the brands whose fate it curates.