About Lux Diversity

Lux Diversity SA is a Swiss company that holds a special place in the world of perfumery as a license holder. Its mission is to carefully preserve and develop iconic fragrance brands, introducing them to a new generation of connoisseurs. By focusing on strategic rights management, the company ensures high-quality production and global distribution of perfumes that have become part of fragrance history.

Brand History and Philosophy

Founded in Switzerland, Lux Diversity SA has built its reputation on a deep understanding of the market and respect for the heritage of the brands it represents. The company operates under a licensing model, meaning it obtains exclusive rights to produce and distribute perfumes from rights holders. This allows it to concentrate expertise on creative reinterpretation and effective promotion, without spreading resources on building brands from scratch.

Brands in the Lux Diversity Portfolio

The hallmark and main gem in the company's portfolio is the legendary French house Charles Jourdan. Lux Diversity SA oversees the entire perfume line of this brand, known for its refined aesthetics and connection to the world of haute couture. Under its management, Charles Jourdan fragrances retain their unique chic, remaining accessible to a wide audience.

Famous Fragrances and Perfumers

It was under the auspices of Lux Diversity SA that the brand's main hits were created and released. For example, the passionate and sensual L`Insolent was created by the talented perfumer Max Gavarry. Among other popular creations are the elegant Tres Jourdan, the delicate Un Jour, as well as the bold Stiletto and the classic Un Homme.

Quality and Market Positioning

By working with trusted manufacturers, Lux Diversity SA guarantees high standards of raw material quality and assembly, which meets the expectations of premium brand enthusiasts. Managing the Charles Jourdan license, the company successfully maintains a balance between preserving the brand's spirit and the relevance of its fragrances in the dynamic modern market.

Thanks to this approach, Lux Diversity SA plays a key role in maintaining the viability of historical perfume brands, making them recognizable and in demand worldwide.