About the company Safe Natura sas

Safe Natura sas della Dott.ssa Russo Corrado Fernanda & C is an Italian company specializing in the creation and production of exquisite niche perfumery. It plays an important role in the market, focusing on the release of perfumes under license for brands that value authenticity, natural ingredients, and connection with Italian craft traditions. Its activities are centered on embodying the spirit of Italy in fragrances.

History and philosophy

The company, founded by perfumer Fernanda Russo, bears her name and embodies her many years of experience. The idea of the brand Antica Erboristeria e Spezieria San Simone was born from the desire to revive the atmosphere of ancient herb pharmacies, where fragrances were created as healing elixirs. Under Russo's leadership, the company develops this philosophy, creating perfumes that tell stories through scents.

Brand portfolio and well-known fragrances

The key brand in the company's portfolio is Antica Erboristeria e Spezieria San Simone. Its fragrances are olfactory journeys through Italy. For example, the bestseller Mirto transports to the Mediterranean maquis, and Via Maggio, created by Fernanda Russo herself, embodies the elegance of a Florentine street. Also popular are the fresh Fico Verde and the velvety Pesca e Rosa.

Quality and positioning

Safe Natura sas adheres to the principles of niche approach: limited editions, attention to raw material quality, and complex, emotional compositions. This ensures the uniqueness of each bottle. The brands under its management occupy the premium market segment and are aimed at connoisseurs seeking not a mass product, but a fragrance with character and history.

Italian perfumery heritage

Thus, Safe Natura sas is more than just a license holder. It is a guardian of Italian perfumery culture. Through the fragrances of Antica Erboristeria, the company offers the opportunity to touch Mediterranean landscapes, historical cities, and centuries-old traditions, packaging Italy in elegant bottles.