Йоун Тоур Биргиссон

From Music to Fragrances

Jón Þór Birgisson, known worldwide as Jónsi from the legendary Icelandic band Sigur Rós, is not just a musician but a true multisensory artist. His creativity has never been limited to sound: visual installations, unusual performances, and finally, perfumery became a natural extension of his desire to convey the atmosphere of Icelandic nature. Born and raised among volcanoes, glaciers, and vast moss fields, Jón Þór absorbed the unique scents of his homeland, which he later sought to capture in fragrances. Together with his family, he founded the brand Fischersund — a project that became a love letter to Iceland.

The Birth of Fischersund

The Fischersund brand was born as a family venture: Jón Þór, together with his sisters and brother, transformed an old fish processing workshop (hence the name—'fish strait') in Reykjavik into a fragrance laboratory. There are no synthetic aromas here—only natural ingredients gathered in Iceland: birch tar, Icelandic moss, wild thyme, Arctic angelica. Each bottle is a piece of the Icelandic landscape frozen in time. Jón Þór does not just create perfumes; he translates into the language of smell the impressions of walks across lava fields or the night sky with the northern lights.

Signature Fragrances of the Master

One of the perfumer's most famous works is No̱ 101 Perfume Oil—a fragrance that describes the scent of damp earth, smoke, and heather. In the Fischersund collection, each number has its own story: No̱ 23 is dedicated to the black beach of Vík, No̱ 8 captures the smell of an old library with leather bindings and incense, and Útilykt means 'outdoor scent' and perfectly conveys the wind from the Atlantic. Solid perfumes deserve special attention—they are compact and completely natural. Among them, No̱ 8 Solid Perfume and No̱ 23 Solid Perfume are favorites among niche perfume enthusiasts.

Unique Style and Signature

Jón Þór's perfumery style is unmistakable. He works in the genre of 'olfactory landscape'—each composition sounds like a suite dominated by resinous, smoky, mineral, and green notes. His fragrances are rarely floral or sweet; rather, they are the echo of ancient earth, moss, and salty sea breeze. This approach has attracted the attention of global connoisseurs: 23 Perfume Oil has become cult among niche perfume lovers, and No̱ 54 is a true hit thanks to its complex blend of juniper, bergamot, and vetiver.

Influence on the Industry and Recognition

Although Jón Þór was not trained at a perfumery school in Grasse, his intuitive approach to creating fragrances won the hearts of journalists and bloggers. He brought an entirely new dimension to the industry—scent as part of a musical and visual experience. His projects with Fischersund became an example of how local culture and family traditions can transform into a global trend. Users actively discuss his fragrances on various platforms, leaving reviews and boosting their ratings. No̱ 101 Solid Perfume and Útilykt Solid Perfume are among the most recommended solid perfumes of the year.

Why You Should Get to Know This Perfumer

Jón Þór Birgisson is not just a perfumer, but a true alchemist who turns memories into tangible beauty. His fragrances make you slow down, listen to yourself, and rediscover the scents of wild nature. If you are looking for a perfume that tells a story, rather than just subtly reminding you of flowers, check out the Fischersund collection. This is perfumery for those who value authenticity, boldness, and poetry in every bottle.