Максим Экслер

The Perfumer's Path

Maksim Eksler is one of those modern perfumers whose name may not yet be on everyone's lips, but has already sparked genuine interest among connoisseurs of niche and selective perfumery. His signature is hard to confuse with anyone else's: he boldly experiments with textures, combines seemingly incompatible notes, and creates fragrances that you want to explore again and again. Today, his compositions can be found both with major Eastern houses and with young independent brands, and each of his works is a little story that you fall in love with from the first breath.

Maksim Eksler's career path began with an in-depth study of perfume chemistry and classical techniques, but he quickly realized he wanted to break the rules. His debut works for the brand Ajmal — in particular, the iconic Chapter 1 — immediately attracted the attention of the discerning public. This fragrance became a kind of manifesto: bold, multifaceted, it seems to open the first chapter of a new perfume book where there is no room for boredom. It was from this work that his reputation as a master who can balance boldness and harmony began.

Collaboration with a wide variety of brands allowed Maksim to showcase his versatility. He worked with BORNTOSTANDOUT, creating daring and provocative compositions like Naked Laundry and Black Karak, which became real hits among lovers of unconventional scents. For The Dua Brand he created True Self Absolute — a fragrance that reveals his skill in working with Oriental accents. And for the niche house TOBBA, the mystical Asura was born, steeped in smoky and resinous nuances.

Fragrances That Stole Hearts

Especially noteworthy is Maksim Eksler's work for the brand Param Sara. His duo The Nagi and The Naga are two sides of the same coin: the first is cool and meditative, the second is hot and sensual. Both fragrances demonstrate a filigree mastery of the material and the ability to create three-dimensional stories. For the Assaf collection, he developed Arrogate Oud Bakhur — a true homage to royal oud, where every note sounds luxurious and noble.

One cannot ignore his works for the brand Aerse, although formally Aerse is not in the main list, but his fragrances Midnight Session and Grass Jam have already gained dedicated fans. In addition, Maksim's portfolio includes projects for Pouchard, Unvanish, Venue, and Zhiwuzhi. Each of these brands received from the perfumer a part of his soul—fragrances with a bright character that do not get lost on the shelf.

Today, Maksim Eksler continues to surprise: his fragrances regularly trend, and user reviews on fragrance platforms are full of admiration and a desire to dissect every accord. He doesn't just create perfumes—he offers us a new way to feel. And if you're not yet familiar with his work, now is the perfect time to start with those compositions that have already become the calling card of this talented nose.