The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Perfume extract
Alessandro Serpico Fico
Gender:
Unisex
Segment:
Lux perfumes
Fragrance information:
The Character of Alessandro Serpico Fico
Alessandro Serpico Fico is a unisex fragrance from the Italian brand Alessandro Serpico, created in Italy.
The composition belongs to the fougère and fruity fragrance families and explores the theme of fig in a rich, expressive way.
This is an extrait de parfum with very strong sillage, intended for those who enjoy noticeable fragrances with character and long-lasting performance.
The name Fico refers to the composition's central image: ripe fig, combining soft fruity sweetness, green freshness and a subtle natural tartness.
However, the fragrance is not limited to a simple fruity accord: the citrus opening makes the start more sparkling, while the mossy-vanilla base adds depth, density and a warm nuance.
The Pyramid and Development
The composition opens with a citrus accord that creates a fresh, energetic and slightly radiant start.
In the heart, fig and fig leaf emerge, where fruity creaminess meets green, slightly dewy and cool nuances.
As it develops, the fragrance becomes softer and more rounded while retaining its distinctive fig theme.
In the base, moss and vanilla create a contrasting finish.
Moss adds earthy depth to the composition and emphasizes its fougère character, while vanilla softens the fragrance, making it warmer and more seductive.
As a result, Fico comes across not as a light summer fruity fragrance, but as a rich extrait de parfum with layered sillage.
Who It Suits and When to Wear It
Alessandro Serpico Fico is positioned as a fragrance for women and men.
Its green-fruity profile may particularly appeal to those looking for an unusual interpretation of fig: not only sweet and creamy, but also fresh, mossy and slightly earthy.
Because of its very strong sillage, the fragrance is best suited to cool weather, evening occasions and situations where an expressive perfume composition is appropriate.
In spring and autumn, the mossy-vanilla base sounds especially full, while in summer Fico should be applied sparingly so that the citrus-green opening remains comfortable.
Exact recommendations for the number of sprays on skin and clothing are not provided, so it is sensible to start with a minimal amount and assess the intensity on your own skin.
The Perfumer and the Brand's Style
The fragrance was created by Alessandro Serpico, the brand's owner and master perfumer.
His authorship highlights the release's independent character: Fico is built around a single expressive image, but reveals it through several contrasting facets: citrus, green, fruity, mossy and gourmand.
The year Alessandro Serpico Fico was released and its membership in a separate collection are not specified in the available data.
There is also no information about other concentrations of this fragrance, so this release is considered specifically as an independent extrait de parfum.
For further exploration of the fig theme, you might consider Theodoros Kalotinis Alluring Fig, as well as Cerchi Nell Acqua Syconia and Omnia Profumi White Madera.
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