Perfume extract

Alex+ Rum

Gender image: Unisex
Gender:
Unisex
Segment image
Segment:
Lux perfumes
Fragrance information:

2022: the world took its first breath of Rum Alex+. This is a unisex fragrance rooted in the east and gourmet families. The nose behind this fragrance — Arturetto Landi. A perfume extract — light-footed, but utterly unforgettable.

The home of this fragrance is Italy. Rum Alex+ — the choice of those who appreciate depth and character in every detail.

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Key fragrance characteristics

Perfume information

Description of the composition

The olfactory structure of Rum is shaped as a cohesive olfactory arc, where accents shift smoothly and sequentially. The signature of Alex+ comes through in details that define the fragrance identity. Every decision feels deliberate, and the fragrance holds its character from opening to trail. Perfume extract supports the right density and pace of development.

In the top tier you sense vibrant berry first notes: Cherry and Dried Fruits. Exactly these 2 notes form sweet sensation of summer nectar that anchors the first impression immediately.

At the core of development you sense Rum and Vanilla holding a tea-velvety direction.

The accord architecture is driven by these accords: Gourmet, Fruit, Wood and Leather with each one in a clear role. Secondary accord layers such as Spicy and Alcoholic enrich the profile without taking over.

From the group perspective the profile is anchored in Fruit, Drinks, Gourmet and Leather. The palette also extends to Wood and Fairy. At family level the fragrance belongs to East and Gourmet.

Taken together Rum sounds complete from start to finish — the first stage creates momentum, the middle layer carries the identity, and the base secures the trail. This is the type of composition best judged in wear.

Perfumers

Gender Unisex
Brand Alex+
Segment Niche perfumery
Country Italy
Website https://alexplus.it
Year of production 2022
Status Produced
Concentration Perfume extract

Composition pyramid

Cherry
Dried Fruits
Rum
Vanilla
Cocoa
Leather accord
Oud

Top notes

Heart notes

Base notes

Families

Fragrance characteristics

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