Bottle photo  Armaf
Bottle photo  Armaf
Image  Armaf
Image  Armaf
Eau de parfum

Armaf High Street

Gender image: Female
Gender:
Female
Segment image
Segment:
Lux perfumes
Fragrance information:

High Street Armaf is positioned as a feminine fragrance, rooted in the wood and floral families. Part of the High Street collection, available as eau de parfum.

Produced in the United Arab Emirates, where perfumery has long been elevated to an art form. A rich, layered composition that reveals itself differently depending on your mood and the time of day.

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Key fragrance characteristics

Perfume information

Description of the composition

The note pyramid of High Street unfolds as a layered story, where notes flow with precision and warmth. The style of Armaf is evident in the pacing of the notes and the overall aesthetic. No excess details, only what works, and the fragrance holds its character from opening to trail. Eau de parfum keeps the depth and body this composition needs.

Right at the start you catch invigorating sunny opening note: Citrus accord. Exactly this 1 note builds sunny vitality that is impossible to miss.

In the central layer you detect Magnolia and honeysuckle carrying a velvety rose-iris direction.

The accord profile is shaped by these accords: Citrus, Floral, Fruit and Musc forming a compact and readable structure. Background accords such as Amber enrich the profile without taking over. The gender direction is feminine, which sharpens how the fragrance is perceived.

At olfactory-group level the composition is built around Citrus, Floral, Ambery and Musk. It also reaches into Whiteflower and Wood. At family level the scent maps to Floral and Wood.

Taken together High Street reads as a cohesive composition — the start forms character, the middle layer carries the identity, and the base secures the trail. These are the scent structures best experienced on skin.

Gender Female
Brand Armaf
Segment Massmarket perfumery
Country United Arab Emirates
Website http://www.sterlingparfums.com
Status Produced
Concentration Eau de parfum

Composition pyramid

Citrus accord
Magnolia
honeysuckle
Ambergris
Cashmeran
musk

Top notes

Heart notes

Base notes

Families

Fragrance characteristics

based on 1 opinion
Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
Very high (more than 12 hours)
5
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Very conspicuous
5
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
0%
Unisex
0%
Female
100%
What kind of event
Date
50%
Wedding
0%
Sport
0%
Sleep
0%
For party
50%
For every day
0%
Sex
0%
For Holiday
0%
Theatre
0%
Office
0%
For what time of year / season
Winter
Winter
100%
Spring
Spring
0%
Summer
Summer
0%
Autumn
Autumn
0%
For what style / mood
Casual
0%
Gala
100%
Classic
0%
Avant-garde
0%
Romantic
0%
Sporty
0%
For what age
under 18
0%
18-25 years old
0%
26-35 years old
50%
36-45 years
50%
46+ years old
0%
Any
0%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
0%
On the wrist
0%
On the knees
0%
On the back of the neck
50%
Behind the ears
0%
On the elbow
0%
On the abdomen
0%
On the back of the hand
0%
On clothes
50%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
50%
Exoticism
0%
Luxury
50%
Euphoria
0%
Passion
0%
Joy
0%
Calm
0%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Attracts attention
4
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Very strong
4
Bottle
Bottle
High quality
4
Spray
Spray
High quality
4
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
High quality
4
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