Bottle photo  Armaf
Bottle photo  Armaf
Image  Armaf
Image  Armaf
Eau de parfum

Armaf High Street Midnight

Gender image: Female
Gender:
Female
Segment image
Segment:
Lux perfumes
Fragrance information:

The house of Armaf gifted the world with High Street Midnight in 2013. By character, a feminine fragrance drawing from the floral family. A fragrance from the High Street collection, in eau de parfum.

Country of origin — the United Arab Emirates: no wonder the fragrance turned out this refined. A rich, layered composition that reveals itself differently depending on your mood and the time of day.

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Key fragrance characteristics

Perfume information

Description of the composition

The composition of High Street Midnight is shaped as a layered story, where notes flow with precision and warmth. The style of Armaf comes through from the opening to the final trail. No excess details, only what works, and the structure feels complete all the way through. Eau de parfum emphasizes a balanced rhythm of unfolding.

Right at the start you detect radiant lemon-bergamot opening notes: Citrus accord and Red Orange. These 2 notes build a sensation of cool purity that is impossible to miss.

When the opening settles you sense Magnolia, Osmanthus and honeysuckle carrying a velvety rose-iris direction.

The accord profile is shaped by these accords: Citrus, Floral, Fruit and Musc without random overlap. Secondary accord layers such as Amber expand the olfactory volume in the background.

At the note-group layer the composition is built around Citrus, Floral, Ambery and Musk. The framework further includes Whiteflower. From a family perspective the fragrance belongs to Floral.

In summary High Street Midnight holds a coherent structure — the opening sets direction, the middle layer carries the identity, and the final phase leaves a stable imprint. This is the type of composition best understood through real development.

Gender Female
Brand Armaf
Segment Massmarket perfumery
Country United Arab Emirates
Website http://www.sterlingparfums.com
Year of production 2013
Status Produced
Concentration Eau de parfum

Composition pyramid

Citrus accord
Red Orange
Magnolia
Osmanthus
honeysuckle
Ambergris
Cashmeran
musk

Families

Fragrance characteristics

based on 3 opinions
Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
High (5 to 12 hours)
4
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Noticeable
4
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
0%
Unisex
0%
Female
100%
What kind of event
Date
50%
Wedding
0%
Sport
0%
Sleep
0%
For party
50%
For every day
0%
Sex
0%
For Holiday
0%
Theatre
0%
Office
0%
For what time of year / season
Winter
Winter
17%
Spring
Spring
33%
Summer
Summer
33%
Autumn
Autumn
17%
For what style / mood
Casual
0%
Gala
100%
Classic
0%
Avant-garde
0%
Romantic
0%
Sporty
0%
For what age
under 18
100%
18-25 years old
0%
26-35 years old
0%
36-45 years
0%
46+ years old
0%
Any
0%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
0%
On the wrist
0%
On the knees
0%
On the back of the neck
50%
Behind the ears
0%
On the elbow
0%
On the abdomen
0%
On the back of the hand
0%
On clothes
50%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
50%
Exoticism
0%
Luxury
0%
Euphoria
0%
Passion
0%
Joy
50%
Calm
0%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Attracts attention
4
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Very strong
4
Bottle
Bottle
High quality
4
Spray
Spray
High quality
4
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
High quality
4
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Reviews
Average rating
4.0
2 ratings
2 comments
5
50%
4
0%
3
50%
2
0%
1
0%
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Give a rating from 1 to 5.
3/5
3
I bought this fragrance because the bottle looked appealing. Yes, I'm a girl, and I fell for the looks. I can't say I regret it, but it's completely unoriginal. There are tons of scents like this. It's just a sweet fruity bomb, with osmanthus and musk. Reminds me of Girl K, but without the peach. I expected something different; if it's "Midnight," I'd want something richer and brighter. But in reality, it's just a light morning scent, nothing special
5/5
5
The packaging is beautiful, of course, but that doesn't save the situation. A fragrance that's supposed to create the atmosphere of a southern night turns out to be rather bland in reality. Blooming magnolias and peaches? Oh please, that all sounds like an advertisement, but in reality, it just lacks brightness. When it develops, it becomes utterly unbearable - a powdery-musky cloud that presses on your skin as if someone decided to suffocate you. And yes, the price is just awful. For that kind of money, you'd expect something more worthwhile, not this nonsense 😤

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