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Art Parfum Heartbeat is a women's eau de toilette released in 2021 by the Russian perfume house Art Parfum.
The fragrance belongs to the Color Zone collection, whose name sets an energetic, emotional mood.
This fruity-floral composition is designed for those who love noticeable, cheerful and feminine fragrances.
Heartbeat translates as “heartbeat”, and the perfume's character supports this idea: juicy fruity notes, airy florals and a soft musky base come together in it.
The composition comes across as bright and expressive while retaining the lightness of application typical of an eau de toilette. This allows the fragrance to become a striking accent in an everyday look.
The listed notes of Heartbeat are freesia, jasmine, white musk, red currant, vanilla orchid and red apple.
Freesia and juicy fruity accords create a clear, sparkling impression, while jasmine adds soft white-floral expressiveness to the composition.
Vanilla orchid softens the floral character, while white musk makes the finish cleaner, smoother and more comfortable.
Rather than dividing the fragrance strictly into top, middle and base notes, it is more accurate to describe it as a unified, layered accord: fruity and floral nuances intertwine from the very beginning and gradually become softer.
Red apple and red currant bring juiciness and a light sweet-and-sour freshness.
As the fragrance develops, freesia, jasmine and vanilla orchid become more pronounced, while white musk supports the composition with a long-lasting, clean trail.
According to the product listing, Heartbeat has very strong sillage. This eau de toilette is therefore suitable for those who want their fragrance to be noticeable and leave a striking impression.
Start with a small number of sprays, especially indoors, and add more to your pulse points if necessary.
Specific application recommendations for skin and clothing are not provided for this release.
On the skin, the fragrance will develop with greater warmth and volume, while applying it to fabric may prolong the impression of its fruity-floral character.
Before using it on light-colored or delicate clothing, it is best to test the fabric's reaction on an inconspicuous area.
Heartbeat feels especially at home in daytime and evening settings, when you want to add color and dynamism to your look.
Its fruity-floral character may be especially suitable for spring and summer, while the musky-vanilla accent also makes it wearable during the cooler months.
It is suitable for a walk, meeting friends, a date or a festive occasion.
In terms of its overall mood, Heartbeat can be compared with Lanvin Modern Princess: both fragrances evoke modern femininity and fruity expressiveness, but Heartbeat stands out through its combination of red apple, currant, white florals and a pronounced musky trail.
If you enjoy bright fruity-floral compositions with a soft, sensual finish, this release deserves a place on your list to discover.
The perfumer behind the composition is not identified in the available data, nor are any other concentrations of Heartbeat.
Nevertheless, the fragrance clearly continues the idea behind accessible Art Parfum perfumery: familiar notes are brought together in an emotional, easy-to-understand and expressive bouquet.
Heartbeat will be a good choice for admirers of noticeable feminine fragrances who value juicy fruits, floral softness and strong sillage.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The database does not specify separate top, middle, and base notes for Art Parfum Heartbeat, so the composition is presented as a blended accord.
At its heart are freesia, jasmine, red currant, red apple, vanilla orchid, and white musk.
Red apple and red currant create a juicy fruity scent with a refreshing sweet-and-sour nuance. Freesia adds transparency and a light floral sparkle to the accord.
Jasmine and vanilla orchid soften the composition, rounding out its feminine character. White musk completes the blend with a clean, smooth, and noticeable trail.
| Gender | Female |
| Brand | Art Parfum |
| Segment | Massmarket perfumery |
| Country | Russia |
| Website | http://www.artparfum.net |
| Year of production | 2021 |
| Status | Produced |
| Concentration | Eau de toilette |
| License holder | Art Parfum / Арт Парфюм |
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