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Home Fragrances Axe Provocation
Bottle photo Axe
Bottle photo Axe
Image Axe
Image Axe
Eau de toilette

Axe Provocation

Gender image: Male
Gender:
Male
Segment image
Segment:
Lux perfumes
Fragrance information:

The world first encountered Provocation by Axe in 2011. A masculine fragrance belonging to the east and floral families. It was created by perfumer Ann Gottlieb. Offered in eau de toilette concentration.

Brand country — Denmark: a place that truly knows its way around a great scent. Provocation Axe unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.

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Key fragrance characteristics

Better suited for:
Men and boys
Very high fragrance longevity

The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes

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Sillage
Extremely noticeable

The scent will linger in the air even after its wearer has left.

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Style
Solemn

The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image

Solemn
Concentration
Eau de toilette

A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne

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Fragrance seasonality
Autumn - Winter

Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months

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Perfume information

Description of the composition

The note pyramid of Provocation unfolds as a layered story, where layers reveal themselves with precision and warmth. The style of Axe is clear from the opening to the final trail. No excess details, only what works, and the fragrance holds its character from opening to trail. Eau de toilette keeps the depth and body this composition needs.

Right at the start you sense piquant warm top notes: Black Pepper, Lemon, Pear and Spices. Exactly these 4 notes set piquant dynamism that anchors the first impression immediately.

When the opening settles you meet Caramel, Hazelnut and Sugar holding a velvety-sweet direction.

The internal accord map is built around these accords: Citrus, Gourmet, Fruit and Wood without random overlap. Additional accords such as Amber and Spicy enrich the profile without taking over.

At olfactory-group level the structure relies on Spicy, Citrus, Fruit and Wood. The framework further includes Sweet, Animals, Gourmet and Floral. Within olfactory families the fragrance belongs to East and Floral.

Taken together Provocation reads as a cohesive composition — the first stage creates momentum, the heart develops the core line, while the drydown anchors the memory. These are the scent structures best understood on skin.

Perfumers

Gender Male
Brand Axe
Segment Massmarket perfumery
Country Denmark
Website http://www.axe.com
Year of production 2011
Status Produced
Concentration Eau de toilette
License holder Unilever

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Composition pyramid

Note photo Black Pepper
Black Pepper
Note photo Lemon
Lemon
Note photo Pear
Pear
Note photo Caramel
Caramel
Note photo Hazelnut
Hazelnut
Note photo Sugar
Sugar
Note photo Grey Ambergris
Grey Ambergris
Note photo Vanilla
Vanilla

Top notes

Black Pepper Lemon Pear Spices Woody Accord

Heart notes

Caramel Hazelnut Sugar

Base notes

Grey Ambergris Vanilla

Families

Family East East
Family Floral Floral

Fragrance characteristics

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