Eau de parfum

Azha Ishq

Gender image: Female
Gender:
Female
Segment image
Segment:
Lux perfumes
Fragrance information:

The fragrance Azha Ishq, launched in 2023, is an ode to oriental luxury. Created for women, this perfume instantly captivates with its richness and depth.

It belongs to the floral-fruit family, but its character is much more complex: sweetness, freshness, and a sensual base intertwine here.

About the Brand Azha: Ishq has become one of the gems of the collection, embodying the brand's philosophy — passion for the beautiful.

Azha is a young Emirati brand founded in 2022. It has absorbed centuries-old traditions of Arabic perfumery, where rich, long-lasting compositions and rare ingredients are valued.

Character and Sillage: It is ideal for evening outings or special moments when you want to feel like a queen.

This is an eau de parfum with a very strong sillage. Ishq sounds loud and confident, leaving a velvety trail.

Notes Pyramid: The base of amber, vanilla, and musk envelops with warmth, making the fragrance velvety and endlessly long.

The opening is juicy black currant and ripe pear. They set a playful but elegant mood. In the heart, lavender and jasmine unfold, adding powdery softness and floral sensuality.

What to Combine and How to Wear: As an alternative, consider similar compositions: Nabeel Acqua di Nabeel Absolute, Bharara Boujee, or Atelier Segall & Barutti Sheikha.

Thanks to its dense texture, one or two sprays on the skin or clothes are enough. Avoid the décolleté area if you plan to wear light fabrics — the fragrance may leave a mark.

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Key fragrance characteristics

Perfume information

Description of the composition

Top notes — blackcurrant and pear, both refreshing and sweet.

The heart unfolds with lavender and jasmine, creating a contrast between herbaceous coolness and a velvety floral chord.

The base — warm amber, soft vanilla, and clean musk, which give the trail sweetness and depth.

The pyramid is built so that the fragrance evolves from fruity sparkle to a sensual, almost intimate base.

Gender Female
Brand Azha
Segment Premium perfumery
Country United Arab Emirates
Website https://azhausa.ae
Year of production 2023
Status Produced
Concentration Eau de parfum

Composition pyramid

Blackcurrant
Pear
Jasmine
Lavender
Ambergris
Vanilla
musk

Top notes

Heart notes

Base notes

Families

Fragrance characteristics

Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
High (5 to 12 hours)
4
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Noticeable
4
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
10%
Unisex
20%
Female
70%
What kind of event
Date
16%
Wedding
11%
Sport
11%
Sleep
0%
For party
11%
For every day
11%
Sex
11%
For Holiday
5%
Theatre
11%
Office
16%
For what time of year / season
Winter
Winter
34%
Spring
Spring
18%
Summer
Summer
20%
Autumn
Autumn
27%
For what style / mood
Casual
20%
Gala
30%
Classic
30%
Avant-garde
0%
Romantic
0%
Sporty
20%
For what age
under 18
17%
18-25 years old
19%
26-35 years old
14%
36-45 years
25%
46+ years old
17%
Any
8%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
10%
Enter the cloud
20%
1-2 atomisations
40%
2-3 atomisations
20%
3-4 atomisations
10%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
12%
On the wrist
12%
On the knees
6%
On the back of the neck
12%
Behind the ears
12%
On the elbow
6%
On the abdomen
0%
On the back of the hand
6%
On clothes
29%
Не могу оценить
6%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
10%
Enter the cloud
20%
1-2 atomisations
40%
2-3 atomisations
20%
3-4 atomisations
10%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
14%
Exoticism
7%
Luxury
29%
Euphoria
7%
Passion
21%
Joy
7%
Calm
14%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Pleasant and unobtrusive
3
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Strong
3
Bottle
Bottle
Average quality
3
Spray
Spray
Average quality
3
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
Average quality
3
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