Korean Perfumery: How K-Beauty Came to Fragrances
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Eau de toilette
Benetton We Are Tribe Cool
Gender:
Male
Segment:
Lux perfumes
Fragrance information:
Benetton We Are Tribe Cool — character and fragrance story
Benetton We Are Tribe Cool is a men’s fragrance released in 2024 by the Italian house Benetton.
This eau de toilette is part of the We Are Tribe collection, dedicated to freedom of self-expression, the energy of communication and the feeling of belonging to one’s circle.
The composition combines fougère and woody facets, making it feel fresh, composed and confident at the same time.
Benetton entered the world of perfumery in 1987, continuing the philosophy of its namesake fashion house. Like the brand’s clothing, Benetton fragrances are built around vibrancy, freedom and an international sense of style.
We Are Tribe Cool carries this DNA forward, expressing it through a cooler, more dynamic and masculine interpretation.
The fragrance pyramid and how the composition unfolds
At the opening, the fragrance smells transparent and invigorating: the freshness of lemon and an aquatic accord combines with the clean radiance of aldehydes and the delicate scent of apple blossom.
Then the composition becomes spicier and more aromatic, revealing clary sage, lavender, geranium and ginger.
As it develops, tonka bean softens the fragrance, while the woody-balsamic base adds depth and definition.
We Are Tribe Cool is more than a simple citrus opening.
Its character gradually shifts from cool airiness to dry woods: cedar and vetiver create a strict framework, incense adds a lightly smoky, resinous facet, and musk makes the trail smoother and more cohesive.
As a result, the fragrance retains a sense of cleanliness while smelling noticeably more mature and substantial.
Sillage, longevity and wearability
According to its stated characteristics, Benetton We Are Tribe Cool has very strong sillage.
For an eau de toilette, this is a particularly interesting feature: the fragrance can make a noticeable presence in the air and leave behind a fresh, woody-aromatic trail.
The recommended amount for application to skin and clothing is not specified, so it is best to start with a few sprays and assess how it develops on your own skin.
The fragrance will appeal to men who enjoy energetic fougère compositions with a cool opening and a distinctive base.
It can work well for everyday city wear, work, walks and social occasions, especially in cool weather or during the transitional seasons.
In summer, it is best applied sparingly, as its powerful sillage can quickly become too noticeable in a hot, enclosed space.
The perfumer and its place in the collection
The composition was created by Sophie Labbé, a perfumer with a distinctive sense of balance between fresh accords, floral nuances and woody depth.
In We Are Tribe Cool, she creates a clear, contemporary and immediately accessible scent, where cool cleanliness gradually meets spice and a warm foundation.
Within the We Are Tribe collection, this release stands out for its cooler and more composed mood.
It will appeal to those looking not for a heavy classic woody fragrance, but for a dynamic option with noticeable projection, mineral freshness and a fougère character.
For similar directions, consider Loewe Esencia Coleccion Eternamente, as well as Bois 1920 Spigo 1920 and Loewe Esencia Pour Homme 40 Aniversario — although each of them unfolds in its own way.
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