Quality control in perfumery: how fragrances are tested
We are used to thinking of perfume as pure art: the perfumer's inspiration, a beautiful story, a bot...
New Look Bi-es — one of those scents that needs no introduction. A feminine fragrance from the fruit and floral families. Concentration — eau de toilette: exactly what it needs to be.
Country of origin — Poland: no wonder the fragrance turned out this refined. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
The fragrance is highly persistent and lasts on the skin for up to 8–10 hours, gradually revealing its notes and allowing you to enjoy the full bouquet throughout the day
The scent is clearly present near you, but it does not fill the entire space
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The composition of New Look is built as a continuous scent journey, where accents shift without rush and without gaps. The style of Bi-es is clear in the way notes appear and fade. Nothing here feels random, and the structure feels complete all the way through. Eau de toilette keeps the depth and body this composition needs.
At the note-group layer the profile is anchored in Green, Citrus, Floral and Fruit. The framework further includes Whiteflower, Ambery and Wood. Within olfactory families the composition sits in Floral and Fruit.
At the opening of the pyramid you detect crisp leafy top notes: Cucumber, Grapefruit and Magnolia.
In the central layer you detect Apple, Lily of the Valley, Rose, Tuberose and Violet carrying a sensual jasmine direction.
The olfactory framework is driven by these accords: Aquatic, Citrus, Floral and Fruit without random overlap. Additional accords such as Wood and Amber enrich the profile without taking over. The stylistic positioning is feminine, which sharpens how the fragrance is perceived.
Overall New Look holds a coherent structure — the opening sets direction, the heart develops the core line, while the drydown anchors the memory. These are the scent structures best understood on skin.
| Gender | Female |
| Brand | Bi-es |
| Segment | Massmarket perfumery |
| Country | Poland |
| Website | http://www.urodapolska.eu |
| Status | Produced |
| Concentration | Eau de toilette |
| License holder | Uroda Polska |
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