The art of perfume marketing: how fragrance is sold
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The world first encountered Sacro E Profano by Bois 1920 in 2022. By character, a unisex fragrance drawing from the spicy, wood, and floral families. Concentration — perfume extract: exactly what it needs to be.
Made in Italy, backed by a long and proud tradition. Sacro E Profano Bois 1920 unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
The most concentrated form of perfume with a deep, multifaceted composition, exceptional durability, and an expressive trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The note pyramid of Sacro E Profano is built as a layered story, where layers reveal themselves with precision and warmth. The signature of Bois 1920 is clear in the way notes appear and fade. Nothing here feels random, and the composition keeps a clear direction. Perfume extract sets a balanced rhythm of unfolding.
The olfactory framework is built around these accords: Citrus, Floral, Wood and Spicy with each one in a clear role. The stylistic positioning is unisex, which clarifies the composition character.
In the first seconds you sense invigorating sunny top notes: Orange and Pink pepper.
In the middle phase you sense Rose and Saffron carrying a velvety rose-iris direction. At drydown level the structure settles through Oud, extending a deep woody trail.
From the group perspective the composition is built around Citrus, Spicy, Floral and Wood. The palette also extends to Whiteflower. At family level the composition sits in Floral, Spicy and Wood.
In summary Sacro E Profano sounds complete from start to finish — the opening sets direction, the heart develops the core line, and the final phase leaves a stable imprint. These are the scent structures best experienced on skin.
| Gender | Unisex |
| Brand | Bois 1920 |
| Segment | Niche perfumery |
| Country | Italy |
| Website | http://www.bois1920.com |
| Year of production | 2022 |
| Status | Produced |
| Concentration | Perfume extract |
| License holder | Arnoway Srl |
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